Director Thought Leader Engagement, Gyn-Onc, Northeast
Genmab
The Director of Thought Leader Engagement is a field-based marketing role responsible for developing and leading strategic engagement with Gynecologic Oncology (Gyn/Onc) Key Opinion Leaders (KOLs) and Medical Experts (MEs) across the United States. This role supports the launch of Rina-S (rinatabart sesutecan) by generating strategic insights that inform brand strategy, launch readiness, and long-term customer engagement planning. The Director/AD reports to the Head of Thought Leader Engagement β Gyn/Onc and partners with Marketing, Sales, Market Access, and Medical Affairs to shape and execute thought leader engagement strategies and deliver a KYSO (Knock Your Socks Off) customer experience through a coordinated One Genmab engagement model.
Responsibilities:
- Develop and lead national thought leader engagement strategy for pre-launch and launch of Rina-S.
- Build and maintain relationships with national and regional Gyn/Onc KOLs.
- Identify trends in gynecologic oncology impacting Rina-S adoption.
- Serve as primary Genmab contact for KOLs, MEs, and key influencers.
- Plan thought leader engagement at major oncology congresses and scientific meetings.
- Identify, train, and evaluate the Rina-S speaker bureau.
- Deliver KYSO experience via coordinated One Genmab approach across functions.
- Provide strategic insights from thought leader interactions for brand and launch planning.
- Build cross-functional partnerships.
- Manage engagement initiatives, timelines, and budgets.
Requirements:
- Bachelorβs required; Masterβs preferred.
- 10+ years oncology sales/marketing/medical affairs/account management (8+ for Associate Director).
- Strongly preferred: 5+ years direct Gyn/Onc thought leader engagement or demonstrated people leadership (Director level).
- Preferred: established national/regional Gyn/Onc KOL relationships.
- Strong understanding of gynecologic oncology treatment landscape.
- Oncology launch experience strongly preferred.
- Strategic thinking, cross-functional leadership, excellent communication/presentation.
- Travel: 2β3 nights/week (occasional weekends for congresses/conferences).