Director Strategic Marketing (Aesthetic Med Device) (Irvine CA)
Bausch Health Companies Inc.
August 10, 2026
On-site
Irvine, CA
Marketing
Responsibilities:
- Own the direction, brand strategy, and messaging frameworks for Solta’s brands.
- Develop visual identity and brand strategy for new products and line extensions.
- Partner with local and regional marketing teams to align and adapt global messaging.
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing to ensure scientific rigor, compliance, and commercialization.
- Create long-term and new product brand strategies (market landscape analysis, competitive positioning, value proposition, and messaging).
- Drive launch readiness for new product introductions and regional expansions (lead launch readiness reviews; align launch plans to global/brand/regional objectives).
- Implement project management governance for marketing initiatives and commercialization readiness.
- Oversee creation of high-quality marketing materials with robust scientific messaging.
- Create and execute digital marketing strategies (as needed or with regional teams).
- Direct and develop global HCP campaign development and deployment.
- Collaborate with external agencies and manage budgets effectively and compliantly.
Qualifications:
- Minimum 10 years of relevant MedTech/Pharma marketing experience; demonstrated execution of responsibilities.
- Experience in Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products (preferred).
- Experience in Pharmaceutical and/or Energy Based products (preferred).
- Bachelor’s degree in a related field (required).
- Experience in product development marketing and launching products in multiple global markets.
- Demonstrated success in product development marketing and downstream brand/customer-facing roles.
- Strong analytics, strategic thinking, and project management skills.
- Outstanding interpersonal skills and ability to communicate clearly to diverse audiences.
- Demonstrated commercialization track record launching new products across global markets with effective launch strategies.
Benefits:
- Medical (includes Prescription Drug), Dental, Vision; Flexible Spending Accounts; 401(k) with matching company contribution; discretionary time off; paid sick time; stock purchase plan; tuition reimbursement; parental leave; short-term and long-term disability; life insurance; accidental death & dismemberment insurance; paid holidays; employee referral bonuses; employee discounts.
- Range of starting base pay: $200K–$278K; eligible for annual bonus or sales incentive plan.
Application instructions:
- Not provided in the text.
- Own the direction, brand strategy, and messaging frameworks for Solta’s brands.
- Develop visual identity and brand strategy for new products and line extensions.
- Partner with local and regional marketing teams to align and adapt global messaging.
- Collaborate with Medical Affairs, Clinical Development (as needed), Legal, Regulatory, and Regional marketing to ensure scientific rigor, compliance, and commercialization.
- Create long-term and new product brand strategies (market landscape analysis, competitive positioning, value proposition, and messaging).
- Drive launch readiness for new product introductions and regional expansions (lead launch readiness reviews; align launch plans to global/brand/regional objectives).
- Implement project management governance for marketing initiatives and commercialization readiness.
- Oversee creation of high-quality marketing materials with robust scientific messaging.
- Create and execute digital marketing strategies (as needed or with regional teams).
- Direct and develop global HCP campaign development and deployment.
- Collaborate with external agencies and manage budgets effectively and compliantly.
Qualifications:
- Minimum 10 years of relevant MedTech/Pharma marketing experience; demonstrated execution of responsibilities.
- Experience in Medical Aesthetics marketing of Injectables, Energy Based Devices, or plastic surgery products (preferred).
- Experience in Pharmaceutical and/or Energy Based products (preferred).
- Bachelor’s degree in a related field (required).
- Experience in product development marketing and launching products in multiple global markets.
- Demonstrated success in product development marketing and downstream brand/customer-facing roles.
- Strong analytics, strategic thinking, and project management skills.
- Outstanding interpersonal skills and ability to communicate clearly to diverse audiences.
- Demonstrated commercialization track record launching new products across global markets with effective launch strategies.
Benefits:
- Medical (includes Prescription Drug), Dental, Vision; Flexible Spending Accounts; 401(k) with matching company contribution; discretionary time off; paid sick time; stock purchase plan; tuition reimbursement; parental leave; short-term and long-term disability; life insurance; accidental death & dismemberment insurance; paid holidays; employee referral bonuses; employee discounts.
- Range of starting base pay: $200K–$278K; eligible for annual bonus or sales incentive plan.
Application instructions:
- Not provided in the text.