Director - Social Media & Influencer Strategy
Caris Life Sciences
August 25, 2026
Remote friendly (Tempe, AZ)
United States
Marketing
Responsibilities:
- Own Caris Detect social media strategy/presence across priority channels, ensuring consistent messaging, scientific accuracy, regulatory compliance, and high-quality execution.
- Develop/manage social media editorial calendar with cross-functional stakeholders.
- Create, publish, optimize, and analyze content using audience insights and analytics.
- Coordinate with Creative/Digital Marketing so content aligns with integrated campaigns and product launches.
- Lead executive social media strategy to advance leadership/authoritative thought leadership.
- Build and execute influencer/ambassador/creator programs supporting commercial priorities and customer engagement.
- Identify, recruit, develop, and manage relationships with creators and trusted voices (including HCPs, patient advocates, etc.).
- Partner with the Patient Advocacy team to align influencer/social efforts with advocacy and community engagement.
- Direct agency/external partners; review/approve content and campaigns.
- Use social listening and trend monitoring to inform strategy; monitor brand sentiment and competitive activity.
- Evaluate emerging platforms/technologies; establish measurement frameworks, KPIs, and reporting tied to business outcomes.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 10+ years leading social media, influencer marketing, brand marketing, digital engagement, or community building (healthcare/diagnostics/biotech/medical devices/consumer health preferred).
- Proven success driving measurable business results via social/influencer/community strategies.
- Strong understanding of building trust/community/cultural relevance via creators/influencers.
- Experience managing agencies and talent partnerships.
- Exceptional written communication/storytelling and content development.
- Strong analytics and campaign measurement.
- Exceptional project management and cross-functional collaboration skills.
Preferred Qualifications:
- MBA or advanced degree.
- Experience in consumer health/wellness/performance brands.
- Healthcare/life sciences commercialization experience.
- Executive thought leadership, social listening, audience intelligence, and digital reputation management.
- Regulated healthcare/life sciences experience.
- Own Caris Detect social media strategy/presence across priority channels, ensuring consistent messaging, scientific accuracy, regulatory compliance, and high-quality execution.
- Develop/manage social media editorial calendar with cross-functional stakeholders.
- Create, publish, optimize, and analyze content using audience insights and analytics.
- Coordinate with Creative/Digital Marketing so content aligns with integrated campaigns and product launches.
- Lead executive social media strategy to advance leadership/authoritative thought leadership.
- Build and execute influencer/ambassador/creator programs supporting commercial priorities and customer engagement.
- Identify, recruit, develop, and manage relationships with creators and trusted voices (including HCPs, patient advocates, etc.).
- Partner with the Patient Advocacy team to align influencer/social efforts with advocacy and community engagement.
- Direct agency/external partners; review/approve content and campaigns.
- Use social listening and trend monitoring to inform strategy; monitor brand sentiment and competitive activity.
- Evaluate emerging platforms/technologies; establish measurement frameworks, KPIs, and reporting tied to business outcomes.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 10+ years leading social media, influencer marketing, brand marketing, digital engagement, or community building (healthcare/diagnostics/biotech/medical devices/consumer health preferred).
- Proven success driving measurable business results via social/influencer/community strategies.
- Strong understanding of building trust/community/cultural relevance via creators/influencers.
- Experience managing agencies and talent partnerships.
- Exceptional written communication/storytelling and content development.
- Strong analytics and campaign measurement.
- Exceptional project management and cross-functional collaboration skills.
Preferred Qualifications:
- MBA or advanced degree.
- Experience in consumer health/wellness/performance brands.
- Healthcare/life sciences commercialization experience.
- Executive thought leadership, social listening, audience intelligence, and digital reputation management.
- Regulated healthcare/life sciences experience.