Director, Public Health Engagement Marketing
Merck
August 26, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Role Summary:
The Director, Public Health Marketing leads portfolio-level public health marketing strategy for the U.S. Vaccines Business Unit, driving engagement with consumers, customers, stakeholders, and trusted voices to advance vaccine confidence, access, acceptance, and uptake.
Role Responsibilities:
- Improve Vaccine Acceptance and Uptake: Develop and execute omni-channel consumer strategies to increase vaccine confidence, acceptance, and uptake across prioritized consumer and patient segments; partner with brand teams to align portfolio marketing and brand priorities.
- Mobilize Customers and Stakeholders: Engage and align public health customers, advocacy organizations, professional societies, and key stakeholders behind portfolio objectives; develop tools, resources, and digital engagement strategies to enable stakeholder engagement.
- Strengthen and Optimize the Vaccination Ecosystem: Identify opportunities to improve vaccine access, delivery, and ecosystem effectiveness; partner across healthcare and public health to address barriers and enable sustainable vaccination solutions.
- Anticipate and Mitigate Ecosystem Threats and Opportunities: Monitor behavioral, programmatic, funding, competitive, and healthcare trends; drive proactive planning and recommendations for emerging risks and opportunities.
- Enterprise Leadership: Lead and develop an inclusive team of 5 Associate Directors and a digital engagement team; create and guide execution of public health marketing strategic priorities; serve as subject matter expert; drive cross-functional alignment and collaboration; lead annual planning, performance measurement, and budget management.
Minimum/Preferred Education Requirements:
- Minimum: BS/BA
- Preferred: MBA/MA/MPH
Required Experience and Skills:
- 8+ years in marketing, public health, market access, policy, stakeholder engagement, or related commercial functions
- Proven success with strategic omnichannel marketing
- Strong stakeholder management; experience influencing senior internal/external stakeholders
- Ability to lead cross-functional teams and drive alignment
- Innovative, analytical, strategic problem-solving
- Use of data/insights/performance metrics to optimize decisions
- Exceptional communication, presentation, and change leadership
- Track record of building high-performing teams through inclusive leadership
Preferred Experience and Skills:
- U.S. vaccines commercial, public health, and policy experience
- Deep understanding of vaccine/public health ecosystem
- Experience with CDC, public health agencies, professional societies, advocacy organizations, and vaccine stakeholders
- Experience with customer analytics, digital engagement, and omnichannel strategies
- Demonstrated success driving vaccine confidence, access, equity, and uptake initiatives
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub if a current employee). Deadline is stated on the posting.
The Director, Public Health Marketing leads portfolio-level public health marketing strategy for the U.S. Vaccines Business Unit, driving engagement with consumers, customers, stakeholders, and trusted voices to advance vaccine confidence, access, acceptance, and uptake.
Role Responsibilities:
- Improve Vaccine Acceptance and Uptake: Develop and execute omni-channel consumer strategies to increase vaccine confidence, acceptance, and uptake across prioritized consumer and patient segments; partner with brand teams to align portfolio marketing and brand priorities.
- Mobilize Customers and Stakeholders: Engage and align public health customers, advocacy organizations, professional societies, and key stakeholders behind portfolio objectives; develop tools, resources, and digital engagement strategies to enable stakeholder engagement.
- Strengthen and Optimize the Vaccination Ecosystem: Identify opportunities to improve vaccine access, delivery, and ecosystem effectiveness; partner across healthcare and public health to address barriers and enable sustainable vaccination solutions.
- Anticipate and Mitigate Ecosystem Threats and Opportunities: Monitor behavioral, programmatic, funding, competitive, and healthcare trends; drive proactive planning and recommendations for emerging risks and opportunities.
- Enterprise Leadership: Lead and develop an inclusive team of 5 Associate Directors and a digital engagement team; create and guide execution of public health marketing strategic priorities; serve as subject matter expert; drive cross-functional alignment and collaboration; lead annual planning, performance measurement, and budget management.
Minimum/Preferred Education Requirements:
- Minimum: BS/BA
- Preferred: MBA/MA/MPH
Required Experience and Skills:
- 8+ years in marketing, public health, market access, policy, stakeholder engagement, or related commercial functions
- Proven success with strategic omnichannel marketing
- Strong stakeholder management; experience influencing senior internal/external stakeholders
- Ability to lead cross-functional teams and drive alignment
- Innovative, analytical, strategic problem-solving
- Use of data/insights/performance metrics to optimize decisions
- Exceptional communication, presentation, and change leadership
- Track record of building high-performing teams through inclusive leadership
Preferred Experience and Skills:
- U.S. vaccines commercial, public health, and policy experience
- Deep understanding of vaccine/public health ecosystem
- Experience with CDC, public health agencies, professional societies, advocacy organizations, and vaccine stakeholders
- Experience with customer analytics, digital engagement, and omnichannel strategies
- Demonstrated success driving vaccine confidence, access, equity, and uptake initiatives
Application Instructions:
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub if a current employee). Deadline is stated on the posting.