Director of NovoCare Brand & Consumer Membership
Novo Nordisk
September 03, 2026
On-site
Plainsboro, NJ
Marketing
Responsibilities:
- Define NovoCare’s brand, proposition, and role as the durable consumer relationship across launches.
- Build and lead a high-performing, consumer-centric team across product, CRM, and loyalty.
- Own results via a unit scorecard (enrolled consumers, active members, engagement, retention/persistence, cost to serve).
- Integrate brand, app/web, CRM, membership, and social into one experience (one voice/roadmap).
- Lead across brands: set operating rules, resolve prioritization conflicts, consolidate brand-level consumer programs.
- Own outcomes, priorities, and budget for the app and web digital experience.
- Ensure programs run in full compliance with legal, regulatory, and privacy requirements.
- Benchmark and adjust NovoCare’s proposition/membership against consumer platforms and new DTC entrants.
- Keep current view of competing platforms/loyalty models to sharpen differentiation.
- Provide people development, coaching, feedback, and recognition.
Qualifications:
- Bachelor’s degree in Business, Marketing, Strategy, Design or related field (Master’s preferred).
- 10+ years’ experience in brand, loyalty, CRM, platform/product, or consumer marketing.
- 8+ years leading teams with measurable impact.
- Track record designing loyalty/membership programs and consumer platform propositions.
- Experience evaluating/structuring/managing external partnerships.
- Background in life sciences/healthcare/consumer/retail/hospitality/technology/financial services.
- Strong loyalty mechanics, CRM, and consumer engagement knowledge.
- Familiarity with compliance/privacy in regulated industries.
- Excellent communication and stakeholder influence; people-management and coaching experience.
Physical Requirements:
- 20–30% overnight travel; based in Plainsboro, NJ HQ.
Benefits (as listed): medical/dental/vision; life/disability; 401(k); flexible spending; employee assistance; tuition reimbursement; voluntary benefits; sick time, flexible vacation, parental leave.
Application Instructions:
- For applying accommodations: call 1-855-411-5290 (accommodation requests only).
- Define NovoCare’s brand, proposition, and role as the durable consumer relationship across launches.
- Build and lead a high-performing, consumer-centric team across product, CRM, and loyalty.
- Own results via a unit scorecard (enrolled consumers, active members, engagement, retention/persistence, cost to serve).
- Integrate brand, app/web, CRM, membership, and social into one experience (one voice/roadmap).
- Lead across brands: set operating rules, resolve prioritization conflicts, consolidate brand-level consumer programs.
- Own outcomes, priorities, and budget for the app and web digital experience.
- Ensure programs run in full compliance with legal, regulatory, and privacy requirements.
- Benchmark and adjust NovoCare’s proposition/membership against consumer platforms and new DTC entrants.
- Keep current view of competing platforms/loyalty models to sharpen differentiation.
- Provide people development, coaching, feedback, and recognition.
Qualifications:
- Bachelor’s degree in Business, Marketing, Strategy, Design or related field (Master’s preferred).
- 10+ years’ experience in brand, loyalty, CRM, platform/product, or consumer marketing.
- 8+ years leading teams with measurable impact.
- Track record designing loyalty/membership programs and consumer platform propositions.
- Experience evaluating/structuring/managing external partnerships.
- Background in life sciences/healthcare/consumer/retail/hospitality/technology/financial services.
- Strong loyalty mechanics, CRM, and consumer engagement knowledge.
- Familiarity with compliance/privacy in regulated industries.
- Excellent communication and stakeholder influence; people-management and coaching experience.
Physical Requirements:
- 20–30% overnight travel; based in Plainsboro, NJ HQ.
Benefits (as listed): medical/dental/vision; life/disability; 401(k); flexible spending; employee assistance; tuition reimbursement; voluntary benefits; sick time, flexible vacation, parental leave.
Application Instructions:
- For applying accommodations: call 1-855-411-5290 (accommodation requests only).