Director, Marketing Technology & Platform Lead
Ionis Pharmaceuticals, Inc.
August 24, 2026
Remote friendly (Carlsbad, CA)
United States
Marketing
DIRECTOR, MARKETING TECHNOLOGY & PLATFORM LEAD
Key Responsibilities
- Own the marketing technology roadmap (Salesforce Marketing Cloud, Salesforce Data Cloud, analytic data architecture, website tracking management, marketing data) and lead build-vs-buy evaluations.
- Own the Customer Experience Platform (CXP) roadmap and delivery: orchestration, automation, personalization, deliverability, domain/IP reputation, scalable journey design.
- Manage the CXP development team: scope/SOWs, backlog, sprint cadence, capacity planning; set QA gates and release management for correct, on-time, compliant deployments.
- Own integration and data architecture connecting CRM, CXP, web, paid media/search/social, and the commercial data warehouse; ensure a shared data foundation across HCP and patient audiences.
- Partner with Commercial Analytics for segmentation, targeting, and next-best-action.
- Own platform governance (environments, access controls, taxonomy) and report KPIs (deliverability, uptime, time-to-deploy, data quality, capacity utilization); enable new capabilities and serve as commercial counterpart to IT.
Requirements
- 15+ years marketing technology/marketing ops/digital platform (BA) or 12+ years (master’s) or equivalent.
- 3+ years owning a marketing automation platform with hands-on deep CXP (Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder, data extensions).
- 3+ years life sciences/pharma (ideally HCP/patient marketing).
- Manage outsourced/agency developers and delivery workstreams.
- Degree in marketing/business/IS/CS or related; master’s preferred.
Core/Technical Skills
- Consent & preference management; email/SMS compliance (CAN-SPAM, TCPA, privacy regs).
- Martech+CRM/data warehouse integration; data architecture/data quality.
- Salesforce configuration/admin; email/SMS deliverability/authentication (SPF, DKIM, DMARC).
Preferred
- Veeva CRM; SQL; CDP/web/CMS/tag management; SFMC/DC or Salesforce certifications.
- Launch experience; HCP + DTC engagement; agency/consulting experience; privacy-safe measurement.
Location: Carlsbad, CA; open to remote.
Pay scale: $200,000 to $215,000.
Application: Apply on Ionis website; reference requisition # IONIS003895. NO PHONE CALLS PLEASE.
Key Responsibilities
- Own the marketing technology roadmap (Salesforce Marketing Cloud, Salesforce Data Cloud, analytic data architecture, website tracking management, marketing data) and lead build-vs-buy evaluations.
- Own the Customer Experience Platform (CXP) roadmap and delivery: orchestration, automation, personalization, deliverability, domain/IP reputation, scalable journey design.
- Manage the CXP development team: scope/SOWs, backlog, sprint cadence, capacity planning; set QA gates and release management for correct, on-time, compliant deployments.
- Own integration and data architecture connecting CRM, CXP, web, paid media/search/social, and the commercial data warehouse; ensure a shared data foundation across HCP and patient audiences.
- Partner with Commercial Analytics for segmentation, targeting, and next-best-action.
- Own platform governance (environments, access controls, taxonomy) and report KPIs (deliverability, uptime, time-to-deploy, data quality, capacity utilization); enable new capabilities and serve as commercial counterpart to IT.
Requirements
- 15+ years marketing technology/marketing ops/digital platform (BA) or 12+ years (master’s) or equivalent.
- 3+ years owning a marketing automation platform with hands-on deep CXP (Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder, data extensions).
- 3+ years life sciences/pharma (ideally HCP/patient marketing).
- Manage outsourced/agency developers and delivery workstreams.
- Degree in marketing/business/IS/CS or related; master’s preferred.
Core/Technical Skills
- Consent & preference management; email/SMS compliance (CAN-SPAM, TCPA, privacy regs).
- Martech+CRM/data warehouse integration; data architecture/data quality.
- Salesforce configuration/admin; email/SMS deliverability/authentication (SPF, DKIM, DMARC).
Preferred
- Veeva CRM; SQL; CDP/web/CMS/tag management; SFMC/DC or Salesforce certifications.
- Launch experience; HCP + DTC engagement; agency/consulting experience; privacy-safe measurement.
Location: Carlsbad, CA; open to remote.
Pay scale: $200,000 to $215,000.
Application: Apply on Ionis website; reference requisition # IONIS003895. NO PHONE CALLS PLEASE.