Director, Marketing Strategy – Cardiovascular Lp(a)
Novartis
August 06, 2026
Remote friendly (East Hanover, NJ)
United States
Marketing
Key Responsibilities:
- Partner with the Executive Director Marketing Strategy to develop an integrated brand marketing strategy and campaigns grounded in customer insights.
- Establish brand-specific expertise and create brand-centered experiences.
- Collaborate with Customer Experience Planning and Optimization, Media COE, and the Agency of Record to deliver orchestrated, integrated consumer/DTC campaigns.
- Implement best-in-class digital marketing strategies aligned to brand goals to maximize business results; ensure digital plans are implemented and optimized.
- Foster a high-performing team interfacing effectively across key functions to achieve product strategies and objectives.
- Support and deliver the patient integrated plan: define required resourcing, manage allocated budget, and collaborate with Novartis Patient Services, Corporate, and Brand Communications.
- Drive creative excellence with the Content Lab and Customer Experience Planning and Optimization team.
Essential Requirements:
- Bachelor’s degree in a related field (required); Master of Science and/or MBA (preferred).
- 8+ years of commercial marketing experience with multi-functional experience in Pharmaceutical or Healthcare (preferred).
- 3+ years leveraging data, analytics, and customer insights to drive personalization at scale.
- Experience supporting high-performing brands in highly competitive US categories; recent launch experience for blockbuster specialty treatments (preferred).
- Transformational leader with strategic experience in next-generation engagement.
- Strong cross-functional leadership across Product, Communications, Legal, Regulatory, Compliance, and Global.
- Excellent written and oral communication skills; detail-oriented with ability to manage multiple priorities and deadlines.
Desirable Requirements:
- Experience with agile marketing strategy/execution in highly competitive US categories.
- Cardiovascular therapeutic area experience.
Benefits:
- Salary expected range: $185,500–$344,500/year; performance-based cash incentive; eligibility for annual equity awards (depending on level). Comprehensive benefits package and time off.
Application instructions:
- None provided in the text.
- Partner with the Executive Director Marketing Strategy to develop an integrated brand marketing strategy and campaigns grounded in customer insights.
- Establish brand-specific expertise and create brand-centered experiences.
- Collaborate with Customer Experience Planning and Optimization, Media COE, and the Agency of Record to deliver orchestrated, integrated consumer/DTC campaigns.
- Implement best-in-class digital marketing strategies aligned to brand goals to maximize business results; ensure digital plans are implemented and optimized.
- Foster a high-performing team interfacing effectively across key functions to achieve product strategies and objectives.
- Support and deliver the patient integrated plan: define required resourcing, manage allocated budget, and collaborate with Novartis Patient Services, Corporate, and Brand Communications.
- Drive creative excellence with the Content Lab and Customer Experience Planning and Optimization team.
Essential Requirements:
- Bachelor’s degree in a related field (required); Master of Science and/or MBA (preferred).
- 8+ years of commercial marketing experience with multi-functional experience in Pharmaceutical or Healthcare (preferred).
- 3+ years leveraging data, analytics, and customer insights to drive personalization at scale.
- Experience supporting high-performing brands in highly competitive US categories; recent launch experience for blockbuster specialty treatments (preferred).
- Transformational leader with strategic experience in next-generation engagement.
- Strong cross-functional leadership across Product, Communications, Legal, Regulatory, Compliance, and Global.
- Excellent written and oral communication skills; detail-oriented with ability to manage multiple priorities and deadlines.
Desirable Requirements:
- Experience with agile marketing strategy/execution in highly competitive US categories.
- Cardiovascular therapeutic area experience.
Benefits:
- Salary expected range: $185,500–$344,500/year; performance-based cash incentive; eligibility for annual equity awards (depending on level). Comprehensive benefits package and time off.
Application instructions:
- None provided in the text.