The Marketing Director will lead U.S. launch readiness for a new asset for Multiple Myeloma. This role will have people management responsibility and will establish the cross-functional launch team and lead strategy, positioning, messaging, go-to-market, and tactical planning to ensure launch success.
Key Responsibilities:
- Align and lead launch overarching strategy; lead through ambiguity and scenario planning for various timelines.
- Set tone and priorities for scale and scope of accountability.
- Synthesize market research and performance analytics to inform ongoing strategy and innovation.
- Partner with Sales, Medical, Market Access, and cross-functional stakeholders to execute integrated launch and promotional initiatives.
- Triangulate market dynamics, stakeholder needs, and business priorities to determine the best course of action.
- Influence and persuade across internal and external stakeholders.
- Lead and develop direct and indirect cross-functional team.
Qualifications:
- Bachelorβs degree required.
- 8+ years in pharmaceutical/biotech marketing (or relevant industry marketing roles); Multiple Myeloma experience strongly preferred.
- Launch experience required.
- Strong independent drive and strategic problem-solving skills.
- Comfortable working at a fast pace in a dynamic, matrixed environment through ambiguity.
- Demonstrated leadership and people management skills with cross-functional experience.
- Ability to develop and execute marketing and brand strategies.
- Strong understanding of the industry landscape (trends, competition, customer needs).
- Knowledge of industry regulations, compliance, and promotional guidelines.