Director, Marketing - Launch Lead
Teva Pharmaceuticals
August 20, 2026
Remote friendly (Parsippany, NJ)
United States
Marketing
Director, Marketing – Launch Lead
Responsibilities:
- Partner with US Innovative Medicines (IM) leadership and CNS Portfolio Leader to drive brand performance and P&L.
- Develop and implement commercialization/launch roadmap; manage the launch team and launch execution.
- Identify launch success factors and drive implementation plans.
- Build pre-launch/launch strategies for HCP promotion (personal and non-personal), consumer experience, and Medical Education.
- Craft brand vision based on patient/provider/caregiver journeys; create comprehensive pre-launch and launch plans.
- Lead and develop HCP, Consumer, and Medical Education marketers.
- Own brand financial management (forecasting, budgeting, agency stewardship, measurement setup).
- Ensure compliance with applicable regulations.
- Partner with Market Access to evaluate trends, optimize access/pricing, and create payer marketing materials.
- Develop PR strategy with agencies.
- Create core launch messaging and creative (unbranded/branded) with agency of record and media agencies.
- Lead promotion, research, messaging, and targeting to develop go-to-market strategy.
- Collaborate with Thought Leader Liaison team and cross-functional teams (HCP/customer experience, Sales, Sales Ops, Training, Medical, Market Access).
- Lead/participate in sales and marketing planning meetings.
Qualifications:
- Bachelor’s degree required; master’s preferred.
- 10+ years pharmaceutical/brand management experience.
- 5+ years marketing experience, including new product launches.
- Strong psychiatry/mental health disorders experience (preferably movement disorders/Tourette’s/bipolar/schizophrenia/neurology/neuro/psych pediatrics); preferred people management in marketing and HCP marketing budgets.
Skills:
- Motivate/collaborate; analytical/project management; people leadership; communication/presentation; articulate brand vision/strategy; lead beyond direct control.
Travel/Physical:
- ~35% domestic travel; extended sitting/computer work.
Benefits (if offered):
- Comprehensive health insurance; 401(k) match and defined contribution; paid time off; life/disability insurance; additional listed benefits.
Application:
- Apply via internal career site on Twist.
Responsibilities:
- Partner with US Innovative Medicines (IM) leadership and CNS Portfolio Leader to drive brand performance and P&L.
- Develop and implement commercialization/launch roadmap; manage the launch team and launch execution.
- Identify launch success factors and drive implementation plans.
- Build pre-launch/launch strategies for HCP promotion (personal and non-personal), consumer experience, and Medical Education.
- Craft brand vision based on patient/provider/caregiver journeys; create comprehensive pre-launch and launch plans.
- Lead and develop HCP, Consumer, and Medical Education marketers.
- Own brand financial management (forecasting, budgeting, agency stewardship, measurement setup).
- Ensure compliance with applicable regulations.
- Partner with Market Access to evaluate trends, optimize access/pricing, and create payer marketing materials.
- Develop PR strategy with agencies.
- Create core launch messaging and creative (unbranded/branded) with agency of record and media agencies.
- Lead promotion, research, messaging, and targeting to develop go-to-market strategy.
- Collaborate with Thought Leader Liaison team and cross-functional teams (HCP/customer experience, Sales, Sales Ops, Training, Medical, Market Access).
- Lead/participate in sales and marketing planning meetings.
Qualifications:
- Bachelor’s degree required; master’s preferred.
- 10+ years pharmaceutical/brand management experience.
- 5+ years marketing experience, including new product launches.
- Strong psychiatry/mental health disorders experience (preferably movement disorders/Tourette’s/bipolar/schizophrenia/neurology/neuro/psych pediatrics); preferred people management in marketing and HCP marketing budgets.
Skills:
- Motivate/collaborate; analytical/project management; people leadership; communication/presentation; articulate brand vision/strategy; lead beyond direct control.
Travel/Physical:
- ~35% domestic travel; extended sitting/computer work.
Benefits (if offered):
- Comprehensive health insurance; 401(k) match and defined contribution; paid time off; life/disability insurance; additional listed benefits.
Application:
- Apply via internal career site on Twist.