Director Market Access Strategy, Access Optimization Lead
GSK
4 days ago
Remote friendly (Philadelphia, PA)
United States
Market Access
Key Responsibilities:
- Serve as market access strategy lead for assigned brand(s), accountable for integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Primary Market Access representative on the IBCT; embed access considerations into brand strategy, launch plans, lifecycle planning, and performance discussions.
- Develop and own the market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead development of the brand’s access perspective within integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, priorities, and tactics).
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, accounts, trade/channel) to evaluate tradeoffs involving investments, GTN implications, and launch/lifecycle priorities.
- Lead cross-functional alignment; coordinate the broader market access matrix against key business priorities.
- Provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance.
- Support launch readiness and lifecycle optimization for new brands/indications.
- Build relationships and serve as a trusted strategic advisor on market access.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years relevant experience in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing/leading market access strategies.
- Experience across key access stakeholders (payers, providers, health systems, organized customers, channel partners).
- Proven ability to lead cross-functional strategy in a matrixed organization.
- Strong strategic thinking, communication, and influencing skills (influence without authority).
Preferred Qualifications:
- Advanced degree (MBA/MPH/MS/PharmD).
- Experience supporting launches/relaunches/new indication launches.
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience with 340B, site-of-care dynamics, provider channel strategy.
- Ability to synthesize quantitative and qualitative insights into recommendations.
- Experience making tradeoff decisions across competing initiatives/finite budgets/GTN or access investments.
- Strong executive communication and presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.
Work Arrangement:
- Hybrid (on-site and remote; on-site expectations discussed in interview).
Application Instructions:
- Apply now; share your experience and how you would help more patients access care.
- Serve as market access strategy lead for assigned brand(s), accountable for integrated access strategy across payers, providers, patient support, pricing/contracting, trade/distribution, and organized customer segments.
- Primary Market Access representative on the IBCT; embed access considerations into brand strategy, launch plans, lifecycle planning, and performance discussions.
- Develop and own the market access strategy to optimize access, brand growth, financial performance, and customer pull-through.
- Lead development of the brand’s access perspective within integrated brand plan, annual operating plan, and long-range strategic planning.
- Translate customer, competitor, policy, reimbursement, and market signals into actionable recommendations (value proposition, evidence needs, priorities, and tactics).
- Partner cross-functionally (pricing/contracting, analytics, HEOR, patient experience, accounts, trade/channel) to evaluate tradeoffs involving investments, GTN implications, and launch/lifecycle priorities.
- Lead cross-functional alignment; coordinate the broader market access matrix against key business priorities.
- Provide timely access guidance on competitive events, reimbursement changes, payer/provider dynamics, and emerging risks/opportunities.
- Inform development of customer-facing resources, evidence communication, segment strategies, and field guidance.
- Support launch readiness and lifecycle optimization for new brands/indications.
- Build relationships and serve as a trusted strategic advisor on market access.
Basic Qualifications:
- Bachelor’s degree.
- 5+ years relevant experience in pharma/biotech market access, access strategy, payer marketing, reimbursement, pricing/contracting, brand strategy, or related commercial roles.
- Experience developing/leading market access strategies.
- Experience across key access stakeholders (payers, providers, health systems, organized customers, channel partners).
- Proven ability to lead cross-functional strategy in a matrixed organization.
- Strong strategic thinking, communication, and influencing skills (influence without authority).
Preferred Qualifications:
- Advanced degree (MBA/MPH/MS/PharmD).
- Experience supporting launches/relaunches/new indication launches.
- Experience with Commercial, Medicare, Medicaid, hospital/IDN/health system, and organized customer strategy.
- Experience with 340B, site-of-care dynamics, provider channel strategy.
- Ability to synthesize quantitative and qualitative insights into recommendations.
- Experience making tradeoff decisions across competing initiatives/finite budgets/GTN or access investments.
- Strong executive communication and presentation skills.
- Experience managing agencies, third-party vendors, and strategic projects.
Work Arrangement:
- Hybrid (on-site and remote; on-site expectations discussed in interview).
Application Instructions:
- Apply now; share your experience and how you would help more patients access care.