Director, HCP Promotions

Key Responsibilities:
- Lead the HCP personal promotions strategy for the launch of Viaskin Peanut, including end-to-end development, PRC submission, and lifecycle management of the personal HCP promotional toolkit (visual aids, detail aids, leave-behinds, reprint carriers, rep-triggered approved emails, clinical training materials, objection-handling guides).
- Oversee the field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall processes.
- Lead strategy and execution for all non-personal promotion (NPP) channels targeting HCPs: digital display, programmatic journal ads, direct mail, headquarter emails, and sponsored programming.
- Develop and manage the annual HCP media plan (channel mix, audience targeting, budget allocation, flight scheduling).
- Own web content strategy and day-to-day management of HCP-facing digital properties (professional website, microsites, gated portals).
- Develop and maintain HCP journey maps; design omni-channel contact strategies.
- Partner with Commercial Operations and Commercial Data Strategy to implement trigger-based content sequences and next-best-action logic in CRM and marketing automation.
- Develop HCP promotional content for National/Regional POA meetings; collaborate with Sales Training on TBM promotional material certification.
- Manage relationships with HCP advertising/digital/media agencies; oversee SOW, project timelines, budgets, and deliverable quality.

Qualifications:
- Bachelor’s degree in Marketing, Life Sciences, Communications, or related field (required).
- MBA or advanced degree (preferred).
- 7+ years pharmaceutical/biotech commercial experience, including 3+ years HCP marketing.
- Hands-on experience developing personal and/or non-personal HCP promotional materials.
- Experience developing go-to-market strategy, creative campaigns, and HCP messaging.
- Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes.
- Experience managing field materials supply chains and fulfillment operations.
- Experience managing advertising and digital agency relationships.
- Background in omni-channel HCP marketing or CRM-driven contact strategy programs (preferred).
- Launch-stage biotech/specialty pharma environment experience (preferred); sales/sales management experience (preferred).
- Proficiency with Veeva Vault or comparable promotional content management platforms.
- Familiarity with CRM/marketing automation/next-best-action tools.
- Experience with HCP media planning and digital media platforms (programmatic, display, journal digital).
- Strong project management; ability to manage high-volume, multi-channel content production.

Behavioral Skills:
- Agency leadership; sharp briefs and rigorous deliverable reviews.
- Cross-functional collaboration with Medical Affairs, Regulatory, Sales, and Commercial Operations.
- Data-driven optimization using analytics, advertising, web traffic, and CRM.
- High-volume execution discipline and composure in deadline-intensive environments.
- Exceptional attention to detail and compliance risk detection.

Location/Schedule:
- Warren, New Jersey — 3 days onsite minimum.

Salary:
- $190k–$220k.