Director, HCP Marketing

Responsibilities:
- Lead HCP marketing strategy for Ficerafusp Alfa’s lead indication in 1L R/M HPV-negative HNSCC, including market opportunity assessment, insight gathering, competitive landscape analysis, site of care/account segmentation, differentiated positioning, and tailored messaging.
- Develop and execute the HCP launch plan across personal promotion, digital/media marketing, peer-to-peer promotions, and congress.
- Lead end-to-end development of the HCP messaging platform, including core visual aids, derivative materials for personal/non-personal promotion, and pull-through through training and resource roll-out.
- Oversee HCP Digital/Media strategy and execution (omnichannel) for multi-channel marketing mix optimization and deployment of educational resources aligned to brand objectives and KPIs.
- Collaborate with medical affairs, field medical, commercial strategy/market development, and commercial field teams to align HCP strategy, launch objectives, messaging, and roadmaps.
- Engage physician experts (KOLs, regional opinion leaders, community stakeholders) to identify market needs/opportunities.
- Partner with sales training and field leadership on learning standards, learning modules, and product certifications.
- Ensure compliant marketing processes/programs/internal reporting in line with regulatory, legal, and ethical guidelines.
- Manage and track budget spend to approved budget/phasing.

Qualifications:
- Bachelor’s degree required; advanced degree preferred.
- 8+ years’ experience in biopharma/marketing/commercial roles.
- Oncology experience required (new product launch preferred).
- Experience in evolving market/organizational dynamics.
- Strong clinical/scientific/marketing/oncology business acumen.
- Experience developing brand plans tied to business objectives.
- Strong communication and cross-functional leadership.
- Alignment with core values.
- Ability to travel up to 25%.

Benefits:
- Compensation range: $231K–$269K.