Director, HCP Marketing
Mineralys Therapeutics, Inc.
August 11, 2026
Remote
United States
Marketing
Director, HCP Marketing (US Remote)
Principal Responsibilities:
- Lead development and execution of HCP brand strategy grounded in clinical data, standards of care, treatment guidelines, and competitive dynamics.
- Partner with market research to translate insights (segmentation, decision drivers, prescribing behaviors) into launch readiness plans and prioritized HCP engagement tactics.
- Lead messaging and creative campaign/tactical development across personal and non-personal channels.
- Partner with Patient & Consumer Marketing and Digital teams to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
- Lead sample strategy within the HCP launch plan to ensure compliant execution and field pull-through.
- Partner with Medical, Legal, Regulatory, and Compliance to ensure compliant, aligned messaging and execution.
- Collaborate with Medical Affairs to integrate clinical data/real-world experience and align evidence generation planning.
- Evaluate promotional effectiveness via campaign measurement, metrics development, and ROI/brand objective tracking.
- Develop and manage relationships with external vendors and agency partners.
Requirements:
- MBA or bachelor’s degree plus 8+ years pharma/biotech experience, including 6+ years in HCP marketing.
- Demonstrated launch experience.
- Cardiovascular and/or chronic care experience (highly preferred).
- Builder mindset; high accountability and collaboration.
- Proven ability to lead through ambiguity and define direction.
- Experience leading cross-functional teams and agency partners.
- Excellent communication and presentation skills.
US Salary Range: $200,000 - $220,000
Principal Responsibilities:
- Lead development and execution of HCP brand strategy grounded in clinical data, standards of care, treatment guidelines, and competitive dynamics.
- Partner with market research to translate insights (segmentation, decision drivers, prescribing behaviors) into launch readiness plans and prioritized HCP engagement tactics.
- Lead messaging and creative campaign/tactical development across personal and non-personal channels.
- Partner with Patient & Consumer Marketing and Digital teams to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
- Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
- Lead sample strategy within the HCP launch plan to ensure compliant execution and field pull-through.
- Partner with Medical, Legal, Regulatory, and Compliance to ensure compliant, aligned messaging and execution.
- Collaborate with Medical Affairs to integrate clinical data/real-world experience and align evidence generation planning.
- Evaluate promotional effectiveness via campaign measurement, metrics development, and ROI/brand objective tracking.
- Develop and manage relationships with external vendors and agency partners.
Requirements:
- MBA or bachelor’s degree plus 8+ years pharma/biotech experience, including 6+ years in HCP marketing.
- Demonstrated launch experience.
- Cardiovascular and/or chronic care experience (highly preferred).
- Builder mindset; high accountability and collaboration.
- Proven ability to lead through ambiguity and define direction.
- Experience leading cross-functional teams and agency partners.
- Excellent communication and presentation skills.
US Salary Range: $200,000 - $220,000