Director, Global Marketing
Genmab
September 02, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Role
- Director of Solid Tumor Global Marketing supporting global marketing efforts for Genmab’s late-stage solid tumor portfolio (focus: Solid Tumors including HNSCC and CRC), reporting to the VP, Global Brand Lead for Solid Tumors.
Responsibilities
- Implement core aspects of the Global Commercialization Strategy aligned to compound development to ensure successful launch and uptake across global markets.
- Coordinate with regional and development teams to deliver a cross-functionally aligned strategy (global brand plan; value/access dossier and pricing strategy; LRP/forecast).
- Develop brand positioning, market segmentation, and targeting to optimize launch and lifecycle management.
- Create and socialize deep disease-area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, future access landscape).
- Create market development initiatives (unbranded disease-area & MOA education; stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Direct business analysis (key segments, drivers, priorities, growth opportunities) and synchronize regional marketing/promotional initiatives.
- Manage the marketing budget and allocate resources effectively.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 10+ years pharmaceutical/biotech marketing experience focused on oncology/solid tumors.
- Strong analytical and strategic skills; ability to translate scientific information into commercial strategies.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Strong leadership, communication, team management; collaborative, able to decide amid uncertainty.
Requirements
- Analyze market insights and integrate into brand/commercial strategies.
- Matrix leadership/influencing without direct authority; strong communication.
- Create/execute market entry and brand strategy for new oncology products (focus on gynecological tumors).
- Foster relationships with KOLs, patient advocacy groups, and professional societies.
- Solid experience in pre-launch/launch for oncology products.
- Travel: 25%.
Location
- Hybrid: 3 days/week on-site at Princeton, NJ.
Benefits (first year, regular full-time U.S. employees)
- 401(k) 100% match on first 6%; two medical options (incl. HDHP with HSA), dental/vision; critical illness/accident/hospital indemnity; paid vacation/sick/holidays; 12 weeks paid parental leave; child/adult backup care and family support; commuter benefits, tuition reimbursement, Lifestyle Spending Account.
- Director of Solid Tumor Global Marketing supporting global marketing efforts for Genmab’s late-stage solid tumor portfolio (focus: Solid Tumors including HNSCC and CRC), reporting to the VP, Global Brand Lead for Solid Tumors.
Responsibilities
- Implement core aspects of the Global Commercialization Strategy aligned to compound development to ensure successful launch and uptake across global markets.
- Coordinate with regional and development teams to deliver a cross-functionally aligned strategy (global brand plan; value/access dossier and pricing strategy; LRP/forecast).
- Develop brand positioning, market segmentation, and targeting to optimize launch and lifecycle management.
- Create and socialize deep disease-area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, future access landscape).
- Create market development initiatives (unbranded disease-area & MOA education; stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Direct business analysis (key segments, drivers, priorities, growth opportunities) and synchronize regional marketing/promotional initiatives.
- Manage the marketing budget and allocate resources effectively.
Qualifications
- Bachelor’s degree required; advanced degree preferred.
- 10+ years pharmaceutical/biotech marketing experience focused on oncology/solid tumors.
- Strong analytical and strategic skills; ability to translate scientific information into commercial strategies.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Strong leadership, communication, team management; collaborative, able to decide amid uncertainty.
Requirements
- Analyze market insights and integrate into brand/commercial strategies.
- Matrix leadership/influencing without direct authority; strong communication.
- Create/execute market entry and brand strategy for new oncology products (focus on gynecological tumors).
- Foster relationships with KOLs, patient advocacy groups, and professional societies.
- Solid experience in pre-launch/launch for oncology products.
- Travel: 25%.
Location
- Hybrid: 3 days/week on-site at Princeton, NJ.
Benefits (first year, regular full-time U.S. employees)
- 401(k) 100% match on first 6%; two medical options (incl. HDHP with HSA), dental/vision; critical illness/accident/hospital indemnity; paid vacation/sick/holidays; 12 weeks paid parental leave; child/adult backup care and family support; commuter benefits, tuition reimbursement, Lifestyle Spending Account.