Director, Global Marketing
Genmab
August 12, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Role
The Director of Solid Tumor Global Marketing (reporting to the VP, Global Brand Lead for Solid Tumors, Global Marketing) will support global marketing for Genmab’s late-stage solid tumor portfolio (Solid Tumors, including HNSCC and CRC). Builds and implements global marketing plans, foundational brand strategy elements, and market entry strategy.
Responsibilities
- Implement core Global Commercialization Strategy aligned with compound development strategy to ensure successful launch and uptake globally.
- Coordinate with regional and development teams on: global brand plan, global value/access dossier and pricing strategy, and LRP/forecast.
- Develop brand positioning, market segmentation, and targeting for launch and lifecycle management.
- Develop and socialize deep disease area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, and future access).
- Create market development initiatives (unbranded disease area & MOA education; stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Analyze business to identify key segments, drivers, priorities, and growth opportunities.
- Collaborate with regional markets to align regionally led initiatives and promotional strategy.
- Manage marketing budget and resource allocation.
Qualifications
- Bachelor’s required; advanced degree preferred.
- 10+ years pharma/biotech marketing with oncology/solid tumors focus.
- Strong analytical skills and strategic thinking; translate science into commercial strategy.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Leadership, communication, and team management.
Requirements
- Analyze market insights and integrate into brand/commercial strategies.
- Matrix management/influencing without authority; exceptional communication.
- Create and execute market entry and brand strategy for new oncology products (focus on gynecological tumors).
- Foster relationships with KOLs, patient advocacy groups, and societies.
- Proven pre-launch and launch success in oncology; deep solid tumor landscape knowledge.
- Resourceful, decisive, proactive; manage multiple priorities.
- Travel: 25%.
Location
Hybrid; 3 days/week on-site at Princeton, NJ.
Benefits (within first year, full-time US employees)
401(k) 100% match on first 6%; health/dental/vision; voluntary critical illness/accident/hospital indemnity; paid vacation/sick/holidays and 12 weeks paid parental leave; backup care/family support/financial and emotional well-being tools; commuter benefits, tuition reimbursement, and Lifestyle Spending Account.
The Director of Solid Tumor Global Marketing (reporting to the VP, Global Brand Lead for Solid Tumors, Global Marketing) will support global marketing for Genmab’s late-stage solid tumor portfolio (Solid Tumors, including HNSCC and CRC). Builds and implements global marketing plans, foundational brand strategy elements, and market entry strategy.
Responsibilities
- Implement core Global Commercialization Strategy aligned with compound development strategy to ensure successful launch and uptake globally.
- Coordinate with regional and development teams on: global brand plan, global value/access dossier and pricing strategy, and LRP/forecast.
- Develop brand positioning, market segmentation, and targeting for launch and lifecycle management.
- Develop and socialize deep disease area ecosystem understanding (TPP benchmarks, patient flow/journey, competitive landscape, and future access).
- Create market development initiatives (unbranded disease area & MOA education; stakeholder relationships).
- Develop brand name/identity, customer segmentation, global positioning, and message platform.
- Analyze business to identify key segments, drivers, priorities, and growth opportunities.
- Collaborate with regional markets to align regionally led initiatives and promotional strategy.
- Manage marketing budget and resource allocation.
Qualifications
- Bachelor’s required; advanced degree preferred.
- 10+ years pharma/biotech marketing with oncology/solid tumors focus.
- Strong analytical skills and strategic thinking; translate science into commercial strategy.
- Demonstrated success developing/implementing global oncology marketing strategies.
- Leadership, communication, and team management.
Requirements
- Analyze market insights and integrate into brand/commercial strategies.
- Matrix management/influencing without authority; exceptional communication.
- Create and execute market entry and brand strategy for new oncology products (focus on gynecological tumors).
- Foster relationships with KOLs, patient advocacy groups, and societies.
- Proven pre-launch and launch success in oncology; deep solid tumor landscape knowledge.
- Resourceful, decisive, proactive; manage multiple priorities.
- Travel: 25%.
Location
Hybrid; 3 days/week on-site at Princeton, NJ.
Benefits (within first year, full-time US employees)
401(k) 100% match on first 6%; health/dental/vision; voluntary critical illness/accident/hospital indemnity; paid vacation/sick/holidays and 12 weeks paid parental leave; backup care/family support/financial and emotional well-being tools; commuter benefits, tuition reimbursement, and Lifestyle Spending Account.