Director, FILSPARI Digital Marketing
Travere Therapeutics
August 06, 2026
Remote friendly (United States)
United States
Marketing
Position Summary
- Director, FILSPARI Digital Marketing leads U.S. digital marketing strategy and omnichannel activation for FILSPARI across HCP and patient/caregiver audiences.
Responsibilities
- Build and lead integrated U.S. digital marketing strategy and annual priorities (branded/unbranded; current/future indications).
- Translate brand strategies and insights into customer journeys, channel roadmaps, engagement sequencing, and coordinated plans across digital and personal channels.
- Own digital channel and investment decisions; set media targeting; manage the digital marketing budget.
- Lead paid media (planning, SEO/SEM, social, in-year optimization, emerging channels).
- Lead CRM/email strategy, segmentation, personalization, and first-party data activation; define journeys/triggers/testing and ensure privacy/compliance approvals.
- Define digital asset requirements; partner on brand-owned websites (UX, SEO, analytics, testing, performance optimization).
- Lead measurement (KPIs, attribution needs, test-and-learn) and use performance data to improve efficiency and ROI.
- Liaise with agencies for performance reporting; lead media agency of record and measurement partner.
- Ensure omnichannel/digital activation meets standards (CX, privacy, accessibility, cybersecurity, governance).
- Lead and develop Associate Director, Digital Marketing; partner cross-functionally; monitor landscape and identify opportunities.
Qualifications
- Bachelor’s degree (Business/Marketing/Life Sciences or related); Master’s preferred.
- 10+ years progressive marketing experience in biotech/pharma/agency.
- Proven people management; omnichannel leadership and brand-level change management within an omnichannel model.
Preferred/Additional Skills
- Strong pharmaceutical/biotech digital marketing leadership (HCP + patient/caregiver) in regulated environments.
- Deep expertise in paid media, CRM/email, websites, SEO/SEM, social, analytics/reporting, omnichannel activation.
- Budget ownership; agency partner management.
- Strong executive influence, analytics, program/project management.
- Rare disease/nephrology/product launch or indication-expansion experience preferred.
- Travel up to 30% domestically; not 100% remote.
Benefits
- Premium health, financial, work-life/well-being offerings; life insurance, disability, retirement match, generous paid time off.
Application Instructions
- Apply on an ongoing basis until a candidate is selected.
- Director, FILSPARI Digital Marketing leads U.S. digital marketing strategy and omnichannel activation for FILSPARI across HCP and patient/caregiver audiences.
Responsibilities
- Build and lead integrated U.S. digital marketing strategy and annual priorities (branded/unbranded; current/future indications).
- Translate brand strategies and insights into customer journeys, channel roadmaps, engagement sequencing, and coordinated plans across digital and personal channels.
- Own digital channel and investment decisions; set media targeting; manage the digital marketing budget.
- Lead paid media (planning, SEO/SEM, social, in-year optimization, emerging channels).
- Lead CRM/email strategy, segmentation, personalization, and first-party data activation; define journeys/triggers/testing and ensure privacy/compliance approvals.
- Define digital asset requirements; partner on brand-owned websites (UX, SEO, analytics, testing, performance optimization).
- Lead measurement (KPIs, attribution needs, test-and-learn) and use performance data to improve efficiency and ROI.
- Liaise with agencies for performance reporting; lead media agency of record and measurement partner.
- Ensure omnichannel/digital activation meets standards (CX, privacy, accessibility, cybersecurity, governance).
- Lead and develop Associate Director, Digital Marketing; partner cross-functionally; monitor landscape and identify opportunities.
Qualifications
- Bachelor’s degree (Business/Marketing/Life Sciences or related); Master’s preferred.
- 10+ years progressive marketing experience in biotech/pharma/agency.
- Proven people management; omnichannel leadership and brand-level change management within an omnichannel model.
Preferred/Additional Skills
- Strong pharmaceutical/biotech digital marketing leadership (HCP + patient/caregiver) in regulated environments.
- Deep expertise in paid media, CRM/email, websites, SEO/SEM, social, analytics/reporting, omnichannel activation.
- Budget ownership; agency partner management.
- Strong executive influence, analytics, program/project management.
- Rare disease/nephrology/product launch or indication-expansion experience preferred.
- Travel up to 30% domestically; not 100% remote.
Benefits
- Premium health, financial, work-life/well-being offerings; life insurance, disability, retirement match, generous paid time off.
Application Instructions
- Apply on an ongoing basis until a candidate is selected.