Director, Dermatology Consumer Marketing

Discover Your Role
- Lead the development and orchestration of integrated consumer marketing strategies for Atopic Dermatitis (eczema) to drive patient engagement, education, and activation.
- Own the consumer marketing ecosystem across media, digital, social, influencer, CRM, content, websites, and emerging consumer engagement platforms.
- Lead indication-level strategic planning and creative development; ensure executional excellence across the consumer journey.
- Partner with media agencies to develop, optimize, and measure omnichannel media strategies across traditional and digital channels.
- Use consumer insights, analytics, market research, and business performance data to identify opportunities and optimize marketing investments.
- Develop consumer experience strategies that improve discoverability, engagement, and conversion across evolving search environments, AI-powered information ecosystems, and emerging consumer behaviors.
- Manage CRM and personalization strategies to deepen consumer relationships across the patient journey.
- Identify, evaluate, and pilot emerging marketing technologies, AI-enabled capabilities, and innovative engagement approaches.
- Own agency management, budget stewardship, and operational excellence to deliver high-quality initiatives on time and within budget.
- Collaborate with HCP Marketing, Medical Affairs, Market Research, Analytics, Patient Services, PR, Legal, Regulatory, and Alliance partners for aligned customer experiences.
- Lead, coach, and develop a high-performing team; foster innovation, accountability, and continuous improvement.
- Serve as a consumer marketing thought leader across the dermatology franchise; share best practices and scalable capabilities.
- Partner across dermatology brands to build consistency and adoption of innovative approaches.
- Ensure strategies, tactics, and materials comply with corporate, legal, regulatory, and industry requirements.

This Role Requires
- 12+ years of progressive consumer marketing/brand/digital/related experience in pharmaceutical marketing; experience leading integrated marketing strategies.
- 5+ years of people leadership experience.
- Pharmaceutical/biotech/healthcare/highly regulated industry experience.
- Expertise in direct-to-consumer marketing, digital transformation, omnichannel engagement, and marketing innovation.
- Dermatology/Immunology/specialty biologics experience preferred.
- Alliance or co-promote partnership experience preferred.
- Bachelor’s degree required; MBA/advanced degree preferred.

Application Instructions
- Apply now.