Director, Customer Insights & Engagement- Immunology
Bristol Myers Squibb
August 13, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Summary
The Director, Customer Insights & Engagement will lead advanced analytics and market research insights to optimize engagement and performance across the US Immunology business.
Responsibilities
- Develop and execute primary/secondary market research plans to identify brand opportunities.
- Synthesize data from APLD, IQVIA, SHS, Claims, patient chart data, and BrandImpact to deliver actionable business insights.
- Present insights clearly, demonstrating understanding of market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads to answer business questions, support strategic choices, and enable senior leader presentations.
- Lead innovation in insight generation; advocate for advanced analytics including AI and machine learning.
- Continuously improve analytics processes; serve as thought leader for market research/advanced analytics.
- Represent the function in BU-level forums to shape long-term commercial strategies.
- Lead standardized reporting frameworks, predictive models, and performance dashboards.
- Manage and mentor the team; ensure adherence to operating policies and governance standards.
Qualifications (Required/Preferred)
- 8+ years in pharmaceutical analytics or market research.
- Bachelor’s degree required; Master’s/PhD preferred.
- Ability to synthesize complex primary/secondary/competitive data into actionable insights.
- Strong stakeholder management; excellent communication/presentation to senior executives.
- Proficiency with tools/data sources (e.g., IQVIA, SHS, advanced analytics platforms).
Benefits (explicit)
- Health coverage (medical, pharmacy, dental, vision); wellbeing support; 401(k), disability and life insurance, and other listed protection benefits.
- Paid time off (flexible time off or vacation hours depending on location/role type).
Application instructions
- If you’re intrigued but don’t perfectly match your resume, apply anyway.
The Director, Customer Insights & Engagement will lead advanced analytics and market research insights to optimize engagement and performance across the US Immunology business.
Responsibilities
- Develop and execute primary/secondary market research plans to identify brand opportunities.
- Synthesize data from APLD, IQVIA, SHS, Claims, patient chart data, and BrandImpact to deliver actionable business insights.
- Present insights clearly, demonstrating understanding of market dynamics, competition, and brand performance.
- Partner with AI Forecasting and Centers of Excellence to unify insights generation.
- Collaborate with Brand Leads to answer business questions, support strategic choices, and enable senior leader presentations.
- Lead innovation in insight generation; advocate for advanced analytics including AI and machine learning.
- Continuously improve analytics processes; serve as thought leader for market research/advanced analytics.
- Represent the function in BU-level forums to shape long-term commercial strategies.
- Lead standardized reporting frameworks, predictive models, and performance dashboards.
- Manage and mentor the team; ensure adherence to operating policies and governance standards.
Qualifications (Required/Preferred)
- 8+ years in pharmaceutical analytics or market research.
- Bachelor’s degree required; Master’s/PhD preferred.
- Ability to synthesize complex primary/secondary/competitive data into actionable insights.
- Strong stakeholder management; excellent communication/presentation to senior executives.
- Proficiency with tools/data sources (e.g., IQVIA, SHS, advanced analytics platforms).
Benefits (explicit)
- Health coverage (medical, pharmacy, dental, vision); wellbeing support; 401(k), disability and life insurance, and other listed protection benefits.
- Paid time off (flexible time off or vacation hours depending on location/role type).
Application instructions
- If you’re intrigued but don’t perfectly match your resume, apply anyway.