Director, Business Insights

Responsibilities
- Develop and lead a primary market research (PMR) plan using appropriate and innovative methodologies to support pre- and post-launch activities.
- Manage the annual PMR budget and prioritize spend across studies.
- Lead end-to-end market research processes, including RFP development, vendor selection, and project execution.
- Translate research findings into actionable insights and strategic recommendations; anticipate follow-up questions.
- Ensure research complies with applicable laws, privacy standards, and internal policies.
- Consolidate insights to support advisory board activities.
- Partner cross-functionally (Account Management, Market Access, Marketing) to deliver actionable commercial insights from PMR and analytics/CI data.
- Design approaches to answer complex business questions using internal/external data.
- Collaborate to develop KPIs and provide inputs to performance dashboards.
- Design and lead pre- and post-launch primary research (e.g., message testing, HCP and patient/caregiver tracking) to inform launch readiness.
- Work with launch teams to capture and interpret real-time data for launch execution.

Qualifications & Skills
- Bachelor’s degree required; MBA/MS/PhD preferred.
- 10+ years in biotech/pharma/healthcare; at least 5 years leading primary market research projects.
- Rare Disease experience required.
- Proven ability to generate actionable insights from complex datasets.
- Strong project and vendor management; strong cross-functional collaboration.
- Strong understanding of regulatory/compliance for market research and data usage in biotech.
- Demonstrated mastery of market research methodologies.
- Experience supporting launches of specialty products or gene therapies strongly preferred.