Director Account Marketing, Anti-Infectives
GSK
August 25, 2026
Remote friendly (Durham, NC)
United States
Marketing
Account Marketing lead for Anti-infectives (Product Brand Management Director).
Responsibilities:
- Develop and lead professional strategies across hospital and outpatient customer channels.
- Develop and execute launch plans addressing account enablement/access challenges and traditional HCP promotion.
- Lead a team of product managers and manage cross-functional stakeholders in a matrix environment.
- Craft account enablement strategy/execution (including hospital access and discharge channel).
- Own strategy and execution of professional marketing plans across hospital and urology channels.
- Define customer insights/journeys/segmentation; product positioning; creative strategy, core messaging, and content plans; integrated cross-channel promotional mix.
- Oversee training and capability building for account field teams.
- Ensure strategic alignment across functional stakeholder groups.
- Maintain detailed understanding of disease and competitive marketplace.
- Foster innovation, inclusion, challenge, trust, and development.
Basic Qualifications:
- BS/BA with 6–8 years marketing or relevant commercial experience, including 3+ years US biopharma marketing.
- Experience in Anti-infectives and/or Hospital Specialty and/or Urology.
- Experience developing account management strategies across complex customer types (e.g., specialty, hospital, IDN, academic medical center, large group).
- In-office 2–3 days/week (Philadelphia, PA or Durham, NC).
- Ability to influence at all levels in matrix environments; influence without direct authority.
- Demonstrated success in developing/executing brand marketing plans.
- Data-driven decision making; track/analyze KPIs.
- Financial acumen (P&L mindset); strategy development in complex/novel environments.
- Prioritize/pivot/manage multiple projects; travel 25%.
Preferred Qualifications:
- BS/BA with 8–10 years marketing or relevant commercial experience, including 4+ years US biopharma marketing.
- Product launch experience; consulting/BD experience.
- Direct people management and/or enterprise/matrix leadership.
- Strong written/verbal communication; business & scientific acumen; learning agility.
- Experience with global launch/marketing teams; brand lifecycle management; category creation; customer insight/messaging/campaign/creative; category/disease and product strategy; integrated channel mix.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.
Responsibilities:
- Develop and lead professional strategies across hospital and outpatient customer channels.
- Develop and execute launch plans addressing account enablement/access challenges and traditional HCP promotion.
- Lead a team of product managers and manage cross-functional stakeholders in a matrix environment.
- Craft account enablement strategy/execution (including hospital access and discharge channel).
- Own strategy and execution of professional marketing plans across hospital and urology channels.
- Define customer insights/journeys/segmentation; product positioning; creative strategy, core messaging, and content plans; integrated cross-channel promotional mix.
- Oversee training and capability building for account field teams.
- Ensure strategic alignment across functional stakeholder groups.
- Maintain detailed understanding of disease and competitive marketplace.
- Foster innovation, inclusion, challenge, trust, and development.
Basic Qualifications:
- BS/BA with 6–8 years marketing or relevant commercial experience, including 3+ years US biopharma marketing.
- Experience in Anti-infectives and/or Hospital Specialty and/or Urology.
- Experience developing account management strategies across complex customer types (e.g., specialty, hospital, IDN, academic medical center, large group).
- In-office 2–3 days/week (Philadelphia, PA or Durham, NC).
- Ability to influence at all levels in matrix environments; influence without direct authority.
- Demonstrated success in developing/executing brand marketing plans.
- Data-driven decision making; track/analyze KPIs.
- Financial acumen (P&L mindset); strategy development in complex/novel environments.
- Prioritize/pivot/manage multiple projects; travel 25%.
Preferred Qualifications:
- BS/BA with 8–10 years marketing or relevant commercial experience, including 4+ years US biopharma marketing.
- Product launch experience; consulting/BD experience.
- Direct people management and/or enterprise/matrix leadership.
- Strong written/verbal communication; business & scientific acumen; learning agility.
- Experience with global launch/marketing teams; brand lifecycle management; category creation; customer insight/messaging/campaign/creative; category/disease and product strategy; integrated channel mix.
Skills:
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy.