Main Responsibilities
- Oversee strategic and tactical execution for the Dupixent Franchise Access Strategy team, integrating Payer Marketing tactics into brand business and alliance management.
- Support strategic and tactical execution for the Dupixent Value & Access team, integrating payer marketing tactics into brand business and alliance management.
- Collaborate with brand therapeutic areas to inform brand strategy and tactical development for Dupixent indications, serving as payer/distributor/channel expert and ensuring economic considerations are incorporated.
- Partner with HEVA to inform real-world evidence generation and ensure health economic activities meet payer needs and demonstrate Dupixent franchise value.
- Execute market access strategies and plans, including the brandsβ value story, and integrate tactics into overall brand plan.
- Identify gaps in market access understanding; develop plans to gain payer insights via primary research/advisory boards; manage vendors to implement projects.
- Develop value communication platform and messaging to support access targets and goals.
- Advise on pull-through and push-through strategies based on formulary position and opportunity.
- Manage vendors/agencies, including RFP development, review/selection, and delivery milestone achievement.
Professional Skills and Competencies
- Experience in payer/brand marketing; working with US payers.
- Strong cross-functional leadership.
- Specialty space expertise (pricing, distribution, payer dynamics) and experience in specialty pharmacy.
- Understanding of Commercial, Medicare Part D, and Medicaid.
- Experience with trends/insights for market/channel strategy; payer value drivers and payer value propositions.
- Understanding of HEOR drivers and coordinating payer insights for RWE plan.
- Working knowledge of strategic pricing and commercial contracting.
- Executive-level communication; technology-enabled efficiency.
Education
- B.A. or B.S.; advanced degree preferred.
Experience
- 6β10 years in pharmaceutical/healthcare; 5β7 years in payer space.