Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team - HIV
Gilead Sciences
August 21, 2026
Remote friendly (Parsippany, NJ)
United States
Marketing
Director of Digital Strategy
Preferred work location: Foster City, CA (alternative: Parsippany, NJ). Relocation assistance not available.
Key Responsibilities:
- Develop and execute digital strategies aligned with brand objectives and business goals.
- Lead digital planning across media, web, email, and emerging platforms.
- Design personalized content strategies for HCPs and patients.
- Embed digital best practices and innovation into brand planning.
- Build insight development and measurement frameworks (KPIs, learning agendas, reporting tools).
- Identify opportunities for digital health innovation and emerging technologies.
- Optimize activations and audience targeting with media partners and internal teams.
- Provide guidance on digital operations, capability development, and process optimization.
- Ensure regulatory alignment and compliance across digital initiatives.
- Partner with therapeutic areas to integrate digital into broader commercial plans.
What You Bring / Required Skills:
- Customer-centric digital strategy mindset; journey design for omnichannel experiences.
- Deep expertise in media, data, and clean room environments.
- Translate ad-tech/platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into strategies.
- Collaboration skills across functions; measurable impact/optimization.
- Pharma compliance and evolving privacy regulations knowledge.
Basic Qualifications:
- Bachelor’s + 12 years OR Master’s + 10 years OR PhD + 8 years.
Preferred Qualifications:
- 8+ years digital strategy/omnichannel marketing (agency a plus); digital planning, media activation, performance measurement & optimization.
- Audience planning with 1P/3P datasets; personalized content; customer journey mapping; CRM/web journey design.
- Pharma/biotech experience; familiarity with telehealth/wearables/digital therapeutics; analytical/data-driven.
- MBA/advanced degree preferred; travel 20–30%.
Performance Indicators: ROI/RX lift, engagement/conversion rates, adoption of personalization, CX journey effectiveness, stakeholder alignment.
Compensation/Benefits (if applicable): $205,615–$266,090 base; may be eligible for bonus/long-term incentives; paid time off; company-sponsored medical/dental/vision/life.
Application: For current Gilead employees/contractors, apply via the Internal Career Opportunities portal in Workday.
Preferred work location: Foster City, CA (alternative: Parsippany, NJ). Relocation assistance not available.
Key Responsibilities:
- Develop and execute digital strategies aligned with brand objectives and business goals.
- Lead digital planning across media, web, email, and emerging platforms.
- Design personalized content strategies for HCPs and patients.
- Embed digital best practices and innovation into brand planning.
- Build insight development and measurement frameworks (KPIs, learning agendas, reporting tools).
- Identify opportunities for digital health innovation and emerging technologies.
- Optimize activations and audience targeting with media partners and internal teams.
- Provide guidance on digital operations, capability development, and process optimization.
- Ensure regulatory alignment and compliance across digital initiatives.
- Partner with therapeutic areas to integrate digital into broader commercial plans.
What You Bring / Required Skills:
- Customer-centric digital strategy mindset; journey design for omnichannel experiences.
- Deep expertise in media, data, and clean room environments.
- Translate ad-tech/platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into strategies.
- Collaboration skills across functions; measurable impact/optimization.
- Pharma compliance and evolving privacy regulations knowledge.
Basic Qualifications:
- Bachelor’s + 12 years OR Master’s + 10 years OR PhD + 8 years.
Preferred Qualifications:
- 8+ years digital strategy/omnichannel marketing (agency a plus); digital planning, media activation, performance measurement & optimization.
- Audience planning with 1P/3P datasets; personalized content; customer journey mapping; CRM/web journey design.
- Pharma/biotech experience; familiarity with telehealth/wearables/digital therapeutics; analytical/data-driven.
- MBA/advanced degree preferred; travel 20–30%.
Performance Indicators: ROI/RX lift, engagement/conversion rates, adoption of personalization, CX journey effectiveness, stakeholder alignment.
Compensation/Benefits (if applicable): $205,615–$266,090 base; may be eligible for bonus/long-term incentives; paid time off; company-sponsored medical/dental/vision/life.
Application: For current Gilead employees/contractors, apply via the Internal Career Opportunities portal in Workday.