Digital Media Analytics, Associate Director - Kidney Business Unit
Vertex Pharmaceuticals
August 09, 2026
Remote friendly (Boston, MA)
United States
Marketing
Key Duties And Responsibilities
- First 90 Days:
- Assess current media plans and measurement frameworks to identify optimization opportunities
- Establish credibility with marketing and brand teams as their go-to digital media partner
- Lead external digital media analytics agency oversight and performance
- Year One Success Looks Like:
- Marketing teams trust you as their strategic digital media advisor
- Deliver clear, actionable analytics that drive optimization decisions
- Agency partners are accountable and delivering measurably better results
- Identify and test emerging opportunities
- Day-to-Day:
- Optimize paid media across search (SEM), social, display (programmatic; endemic and non-endemic) and online video (OLV)
- Manage and elevate external digital media analytics agencies
- Analyze performance using Crossix, IQVIA, Clean Room, PowerBI, and Marketing Mix
- Translate reach, frequency, cost-per-acquisition, and audience quality into recommendations
- Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research
Qualifications
- 5+ years optimizing digital media budgets and publisher performance (reach, frequency, CPA, audience quality)
- Deep experience acquiring and measuring HCP and patient audiences via paid digital channels
- Proven track record managing digital media agencies (pressure-test, accountability, improved performance)
- Pharma or biotech background required
- Experience with healthcare advertising publishers and platforms (endemic and non-endemic)
What Would Make You Even Stronger
- SQL, R, Python (or similar); experience with Snowflake (or similar)
- Pharmaceutical marketing launch experience
- Familiarity with Clean Room, Marketing Mix, Test & Control, attribution
Education And Experience
- Bachelor’s degree required
- 8+ years qualified work experience, including 5+ years in digital media analytics within pharma/biotech
- Associate Director level; Boston area hybrid (in-office collaboration required)
Application: Not provided in the text.
- First 90 Days:
- Assess current media plans and measurement frameworks to identify optimization opportunities
- Establish credibility with marketing and brand teams as their go-to digital media partner
- Lead external digital media analytics agency oversight and performance
- Year One Success Looks Like:
- Marketing teams trust you as their strategic digital media advisor
- Deliver clear, actionable analytics that drive optimization decisions
- Agency partners are accountable and delivering measurably better results
- Identify and test emerging opportunities
- Day-to-Day:
- Optimize paid media across search (SEM), social, display (programmatic; endemic and non-endemic) and online video (OLV)
- Manage and elevate external digital media analytics agencies
- Analyze performance using Crossix, IQVIA, Clean Room, PowerBI, and Marketing Mix
- Translate reach, frequency, cost-per-acquisition, and audience quality into recommendations
- Collaborate with Omnichannel Analytics, Brand Analytics, and Market Research
Qualifications
- 5+ years optimizing digital media budgets and publisher performance (reach, frequency, CPA, audience quality)
- Deep experience acquiring and measuring HCP and patient audiences via paid digital channels
- Proven track record managing digital media agencies (pressure-test, accountability, improved performance)
- Pharma or biotech background required
- Experience with healthcare advertising publishers and platforms (endemic and non-endemic)
What Would Make You Even Stronger
- SQL, R, Python (or similar); experience with Snowflake (or similar)
- Pharmaceutical marketing launch experience
- Familiarity with Clean Room, Marketing Mix, Test & Control, attribution
Education And Experience
- Bachelor’s degree required
- 8+ years qualified work experience, including 5+ years in digital media analytics within pharma/biotech
- Associate Director level; Boston area hybrid (in-office collaboration required)
Application: Not provided in the text.