Digital Marketing Manager
Amneal Pharmaceuticals
August 12, 2026
Remote friendly (Bridgewater, NJ)
United States
Marketing
The Digital Marketing Manager drives digital marketing performance and serves as business owner of Amneal’s digital commerce platform (Amneal Direct), leading digital engagement, platform optimization, analytics, and website initiatives while partnering with IT, vendors, and cross-functional stakeholders.
Responsibilities
- Own Amneal Direct from a business perspective: enhancements, release planning, testing, issue resolution, and vendor management.
- Partner with IT to align business objectives, customer experience, and platform functionality.
- Manage enhancement roadmaps, oversee UAT, and support release readiness.
- Plan, deploy, and optimize product websites and microsites.
- Manage relationships with platform vendors, agencies, analytics partners, and development teams.
- Develop and execute digital marketing strategies to drive customer engagement and retention.
- Manage digital campaigns, SEO/SEM, site merchandising, promotions, and customer journeys; collaborate with marketing/commercial/agency partners.
- Define analytics requirements, tagging, KPI dashboards, and reporting; analyze performance and customer behavior for optimization.
Qualifications
- Bachelor’s degree in Marketing, Business, Digital Commerce, or related field (Required).
- 5+ years in digital marketing, eCommerce, digital product ownership, or platform management.
- Experience with enterprise eCommerce platforms (Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar).
- Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
- Strong knowledge of customer journeys, site merchandising, search optimization, and digital analytics.
- Experience with pharmaceutical/healthcare/life sciences or other regulated-industry digital initiatives.
- Proven collaboration with Legal, Regulatory, Compliance, IT, and Commercial stakeholders.
Compensation/Benefits
- Base salary: $130,000–$145,000/year; short-term incentive opportunity within first 12 months.
- Eligible benefits include above-market health/insurance and significant 401(k) matching.
Responsibilities
- Own Amneal Direct from a business perspective: enhancements, release planning, testing, issue resolution, and vendor management.
- Partner with IT to align business objectives, customer experience, and platform functionality.
- Manage enhancement roadmaps, oversee UAT, and support release readiness.
- Plan, deploy, and optimize product websites and microsites.
- Manage relationships with platform vendors, agencies, analytics partners, and development teams.
- Develop and execute digital marketing strategies to drive customer engagement and retention.
- Manage digital campaigns, SEO/SEM, site merchandising, promotions, and customer journeys; collaborate with marketing/commercial/agency partners.
- Define analytics requirements, tagging, KPI dashboards, and reporting; analyze performance and customer behavior for optimization.
Qualifications
- Bachelor’s degree in Marketing, Business, Digital Commerce, or related field (Required).
- 5+ years in digital marketing, eCommerce, digital product ownership, or platform management.
- Experience with enterprise eCommerce platforms (Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, SAP Commerce, or similar).
- Experience managing website enhancements, testing, releases, analytics, and vendor relationships.
- Strong knowledge of customer journeys, site merchandising, search optimization, and digital analytics.
- Experience with pharmaceutical/healthcare/life sciences or other regulated-industry digital initiatives.
- Proven collaboration with Legal, Regulatory, Compliance, IT, and Commercial stakeholders.
Compensation/Benefits
- Base salary: $130,000–$145,000/year; short-term incentive opportunity within first 12 months.
- Eligible benefits include above-market health/insurance and significant 401(k) matching.