Brand Activation Lead

Responsibilities:
- Own the full lifecycle of brand activations and campaigns (kickoff/scoping through production, launch, and post-mortem) across digital, experiential, and physical channels.
- Coordinate across creative, design, content, media, product, legal, and external partners to keep workstreams aligned.
- Build and manage production plans, timelines, budgets, and resourcing; hold stakeholders accountable.
- Translate briefs into executable plans; sequence work and identify dependencies, risks, and tradeoffs.
- Manage external vendors, agencies, production partners, and freelancers (scoping, contracting, delivery, invoicing).
- Run day-to-day activation execution (status meetings, stand-ups, reviews, approvals, ongoing communication).
- Anticipate and remove blockers; resolve competing priorities and make judgment calls to ship without sacrificing quality.
- Establish repeatable production processes, playbooks, and templates to scale activations.
- Partner with analytics to define success metrics and lead post-activation reviews.

Qualifications:
- ~10 years of experience in program/project management, production, or brand/campaign delivery (agency and in-house preferred).
- Proven track record delivering complex, multi-stakeholder brand activations or integrated campaigns on time and on budget.
- Strong production/project management fluency (scoping, budgeting, resourcing, risk management, timeline orchestration).
- Strong creative instincts; earn trust of creative/design partners while ensuring delivery.
- Exceptional communication and stakeholder management; comfortable with exec updates and vendor negotiations.
- Experience managing external agencies/vendors/production partners end to end.
- Calm under pressure; highly organized; energized by ambiguity.
- Fluency with tools like Monday, Figma, and Smartsheet.