Associate Director, US Consumer Analytics
Sanofi
August 23, 2026
Remote friendly (Morristown, NJ)
United States
$148,500 - $214,500 USD yearly
Marketing
Main Responsibilities
- Serve as an analytics business partner to assigned consumer brands/indications; translate brand strategy, media priorities, and business questions into analytics plans and recommendations.
- Design and interpret insights for DTC/P ecosystem; assess use case impact and support AI-mediated engagement across the customer journey.
- Define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for DTC/patient campaigns; connect engagement, media activity, audience behavior, patient journey progression, and business outcomes.
- Lead/support recurring performance readouts; translate analytical outputs into business implications and recommended actions.
Consumer Analytics Capability Development
- Contribute to the US Consumer Media Analytics Strategy.
- Scale consumer analytics capabilities (segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, test-and-learn).
- Define/executing business requirements, analytical inputs, and success criteria with Omnichannel/Digital/Data/Engineering/Data Science.
- Design and interpret analyses of large healthcare and media datasets; deliver actionable recommendations.
- Establish repeatable standards, templates, QA processes, and documentation; support analytics prioritization.
Analytics Delivery and Cross-Functional Execution
- Coordinate with Therapeutic Area Advanced Analytics leads to integrate workstreams.
- Collaborate with Data Science/technical partners on modeling, audience creation, measurement design, test/control, and validation.
- Partner with Digital/Data to ensure dashboards and workflows meet business needs.
- Coordinate with data teams, agencies/vendors, and offshore analytics hub; ensure privacy-conscious, policy-aligned outputs.
- Contribute to a culture of curiosity, collaboration, inclusion, analytical rigor, and ownership.
Qualifications
Required
- Bachelor’s degree (preferably quantitative).
- 5+ years in commercial brand and/or media analytics (or equivalent consulting).
- Experience with 1st & 3rd party consumer data (CRM, CTV/OLV, Search, Social).
- Statistical methods, experimental design (A/B, multivariate), and causal inference for incrementality/lift.
- Proficiency in SQL and/or Python.
- Ability to translate complex findings for non-technical audiences; strong communication/presentation.
Preferred
- Master’s/MBA/PhD (quantitative) or advanced certification.
- Media agency experience (e.g., Havas or similar).
- Multi-touch attribution expertise (pharma preferred).
- Experience with pharma data sources/platforms (e.g., IQVIA, Symphony/Komodo, Veeva/Salesforce, CM360/SA360, Databricks/Snowflake/Tableau/Qlik/Power BI).
Benefits
- Healthcare and wellbeing benefits, including at least 14 weeks’ gender-neutral parental leave.
- Serve as an analytics business partner to assigned consumer brands/indications; translate brand strategy, media priorities, and business questions into analytics plans and recommendations.
- Design and interpret insights for DTC/P ecosystem; assess use case impact and support AI-mediated engagement across the customer journey.
- Define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions for DTC/patient campaigns; connect engagement, media activity, audience behavior, patient journey progression, and business outcomes.
- Lead/support recurring performance readouts; translate analytical outputs into business implications and recommended actions.
Consumer Analytics Capability Development
- Contribute to the US Consumer Media Analytics Strategy.
- Scale consumer analytics capabilities (segmentation, lookalike modeling, patient journey analytics, media measurement, attribution, reporting, test-and-learn).
- Define/executing business requirements, analytical inputs, and success criteria with Omnichannel/Digital/Data/Engineering/Data Science.
- Design and interpret analyses of large healthcare and media datasets; deliver actionable recommendations.
- Establish repeatable standards, templates, QA processes, and documentation; support analytics prioritization.
Analytics Delivery and Cross-Functional Execution
- Coordinate with Therapeutic Area Advanced Analytics leads to integrate workstreams.
- Collaborate with Data Science/technical partners on modeling, audience creation, measurement design, test/control, and validation.
- Partner with Digital/Data to ensure dashboards and workflows meet business needs.
- Coordinate with data teams, agencies/vendors, and offshore analytics hub; ensure privacy-conscious, policy-aligned outputs.
- Contribute to a culture of curiosity, collaboration, inclusion, analytical rigor, and ownership.
Qualifications
Required
- Bachelor’s degree (preferably quantitative).
- 5+ years in commercial brand and/or media analytics (or equivalent consulting).
- Experience with 1st & 3rd party consumer data (CRM, CTV/OLV, Search, Social).
- Statistical methods, experimental design (A/B, multivariate), and causal inference for incrementality/lift.
- Proficiency in SQL and/or Python.
- Ability to translate complex findings for non-technical audiences; strong communication/presentation.
Preferred
- Master’s/MBA/PhD (quantitative) or advanced certification.
- Media agency experience (e.g., Havas or similar).
- Multi-touch attribution expertise (pharma preferred).
- Experience with pharma data sources/platforms (e.g., IQVIA, Symphony/Komodo, Veeva/Salesforce, CM360/SA360, Databricks/Snowflake/Tableau/Qlik/Power BI).
Benefits
- Healthcare and wellbeing benefits, including at least 14 weeks’ gender-neutral parental leave.