Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead

Responsibilities
- Lead the consumer patient adherence strategy.
- Develop omnichannel patient experiences (CRM, digital, education, and support resources).
- Partner with analytics and digital teams to define KPIs, dashboards, and optimization opportunities.
- Orchestrate cross-functional execution across internal and external partners.
- Ensure compliant, effective, and scalable program delivery.

Qualifications
- Master’s degree (MBA or MS).
- 5+ years of U.S. pharma/biotech/healthcare marketing, patient services, patient experience, access, or digital engagement experience.
- Experience building/optimizing marketing, patient support, adherence, CRM, or engagement programs.
- Strong cross-functional leadership and stakeholder management.
- Strong communication, project leadership, budget, and agency/vendor management.
- Specialty/rare disease/hub services/specialty pharmacy/patient adherence experience preferred.

Required Skills
- Adaptability; Agile principles; Brand marketing; Creativity; Customer insights; Financial analysis; Market access; Market research; Pricing strategies; Product management; Promotions management; Sales support; Stakeholder influence; Strategic planning and thinking.

Benefits (if applicable)
- Annual bonus and long-term incentive (if applicable); comprehensive benefits including medical/dental/vision, retirement (401(k)), paid holidays/vacation, and sick/compassionate days.

Application
- Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub for current employees). Application deadline is stated on the posting.