Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead

Key Responsibilities:
- Lead the consumer patient adherence strategy for the PAH drug.
- Develop omnichannel patient experiences, including CRM, digital, education, and support resources.
- Partner with analytics and digital teams to define KPIs, dashboards, and optimization opportunities.
- Orchestrate cross-functional execution across internal and external partners.
- Ensure compliant, effective, and scalable program delivery.

Education Requirement:
- Master’s Degree, MBA, or MS.

Qualifications/Experience:
- 5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience.
- Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs.
- Strong cross-functional leadership and stakeholder management skills.
- Strong communication, project leadership, budget management, and agency/vendor management capabilities.
- Specialty/rare disease, hub services, specialty pharmacy, or patient adherence experience preferred (not required).

Required Skills:
Adaptability, Agile principles, Brand marketing, Creativity, Customer insights, Financial analysis, Market access, Market research, Pricing strategies, Product management, Promotions management, Sales support, Stakeholder influence, Strategic planning, Strategic thinking.

Application Instructions:
- Apply through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if a current employee).