Associate Director, Retina Marketing - Eye Care - Mettawa, IL

Lead all strategy development and tactics related to the consumer journey, including value propositions, positioning, segmentation, and creative development. Serve as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

Responsibilities:
- Collaborate with Marketing Director(s) and business leaders to build, manage, and execute marketing plans to achieve business objectives and goals, including patients’, market, and financial results.
- Drive and participate in business and marketing plans process.
- Demonstrate and utilize holistic understanding of financial planning.
- Lead and manage direct teams and external partnerships.
- Influence business leaders and collaborate cross-functionally to deliver business results.
- Manage and monitor P&L of product responsibilities.
- Grow brand/product penetration, share, and awareness.
- Develop next-generation product and/or product enhancements & experiences, leveraging the patient journey.
- Direct and manage projects including execution of marketing plans, initiatives, and tasks.

Qualifications:
- Bachelor’s Degree required.
- Proven marketing experience with increased proficiency in all marketing skills.
- Previous cross franchise/cross channel marketing experience preferred.

Benefits:
- Paid time off (vacation, holidays, sick), medical/dental/vision insurance, and 401(k) for eligible employees.
- Eligible to participate in long-term incentive programs.