Associate Director, Patient Marketing Strategy - Neuromuscular Disease
Novartis
August 15, 2026
On-site
Cambridge, MA
Marketing
Key Responsibilities:
- Partner with the Director, Marketing Strategy, to develop and execute an integrated patient and caregiver marketing strategy (branded promotion) grounded in patient insights, behavioral science, advocacy partnerships, and launch readiness.
- Develop patient content, unbranded and branded campaigns, educational resources, community programs, support tools, and digital experiences; ensure they are insight-led, compliant, inclusive, and aligned to brand/disease-state strategy.
- Create patient and caregiver disease-state education strategy to improve understanding of FSHD progression, diagnosis, genetic confirmation, care coordination, and specialist care continuity.
- Lead patient journey mapping, segmentation, behavioral strategy, and patient/caregiver jobs-to-be-done to identify priority barriers, moments of influence, and activation opportunities.
- Partner with advocacy organizations, patient communities, caregivers, and stakeholders to build trusted, compliant engagement that informs strategy and strengthens the FSHD ecosystem.
- Build patient activation, retention, and engagement programs to support re-engagement, informed provider conversations, specialist connection, and treatment-readiness behaviors.
- Identify barriers to diagnosis, genetic confirmation, treatment adoption, access, and ongoing engagement; translate insights into actionable plans and measurable interventions.
- Collaborate cross-functionally across Patient Services, Advocacy, Market Access, Medical Affairs, Communications, Legal/Regulatory/Compliance, Customer Experience, Insights & Analytics, Field, and agency partners.
- Define patient marketing priorities, budget needs, agency scope, launch milestones, KPIs, and optimization plans.
Essential Requirements:
- Bachelor’s degree in a related field.
- 5+ years in commercial marketing with rare disease/specialty/neurology/neuromuscular/genetic testing/complex chronic condition patient marketing experience.
- 3+ years using data/analytics/customer insights for personalization at scale.
- Strong cross-functional leadership.
- Experience developing patient/caregiver disease-state education and unbranded/branded campaigns/support/community engagement.
- Demonstrated compliant, patient-centered partnering with advocacy organizations and patient communities/caregivers.
- Experience in patient journey optimization, behavioral insights, segmentation, digital engagement, CRM, listening, or omnichannel activation.
- Pre-launch and launch experience including market shaping, patient activation, treatment-readiness planning, and cross-functional launch execution.
Desirable Requirements:
- Master of Science and/or MBA.
- Multi-functional experience in pharmaceutical or healthcare.
Benefits:
- US-based employees: comprehensive health, life, and disability benefits; 401(k) with company contribution and match; variety of other benefits; generous time off.
Application/Role Location Notes:
- East Hanover, NJ or Cambridge, MA (no remote work); local candidates only; up to 20% travel.
- Partner with the Director, Marketing Strategy, to develop and execute an integrated patient and caregiver marketing strategy (branded promotion) grounded in patient insights, behavioral science, advocacy partnerships, and launch readiness.
- Develop patient content, unbranded and branded campaigns, educational resources, community programs, support tools, and digital experiences; ensure they are insight-led, compliant, inclusive, and aligned to brand/disease-state strategy.
- Create patient and caregiver disease-state education strategy to improve understanding of FSHD progression, diagnosis, genetic confirmation, care coordination, and specialist care continuity.
- Lead patient journey mapping, segmentation, behavioral strategy, and patient/caregiver jobs-to-be-done to identify priority barriers, moments of influence, and activation opportunities.
- Partner with advocacy organizations, patient communities, caregivers, and stakeholders to build trusted, compliant engagement that informs strategy and strengthens the FSHD ecosystem.
- Build patient activation, retention, and engagement programs to support re-engagement, informed provider conversations, specialist connection, and treatment-readiness behaviors.
- Identify barriers to diagnosis, genetic confirmation, treatment adoption, access, and ongoing engagement; translate insights into actionable plans and measurable interventions.
- Collaborate cross-functionally across Patient Services, Advocacy, Market Access, Medical Affairs, Communications, Legal/Regulatory/Compliance, Customer Experience, Insights & Analytics, Field, and agency partners.
- Define patient marketing priorities, budget needs, agency scope, launch milestones, KPIs, and optimization plans.
Essential Requirements:
- Bachelor’s degree in a related field.
- 5+ years in commercial marketing with rare disease/specialty/neurology/neuromuscular/genetic testing/complex chronic condition patient marketing experience.
- 3+ years using data/analytics/customer insights for personalization at scale.
- Strong cross-functional leadership.
- Experience developing patient/caregiver disease-state education and unbranded/branded campaigns/support/community engagement.
- Demonstrated compliant, patient-centered partnering with advocacy organizations and patient communities/caregivers.
- Experience in patient journey optimization, behavioral insights, segmentation, digital engagement, CRM, listening, or omnichannel activation.
- Pre-launch and launch experience including market shaping, patient activation, treatment-readiness planning, and cross-functional launch execution.
Desirable Requirements:
- Master of Science and/or MBA.
- Multi-functional experience in pharmaceutical or healthcare.
Benefits:
- US-based employees: comprehensive health, life, and disability benefits; 401(k) with company contribution and match; variety of other benefits; generous time off.
Application/Role Location Notes:
- East Hanover, NJ or Cambridge, MA (no remote work); local candidates only; up to 20% travel.