Associate Director of Social & Digital Marketing
Novo Nordisk
September 02, 2026
On-site
Plainsboro, NJ
Marketing
Responsibilities:
- Translate the NovoCare consumer strategy into social and digital marketing execution; lead development, approval, activation, and ongoing optimization of consumer-facing content and promotional marketing.
- Build a scalable content model for regulated consumer marketing; develop tactical plans, create/adapt promotional content, manage approvals/trafficking, monitor performance, and continuously improve based on consumer response and results.
- Lead consumer-facing promotional/engagement/experience content across NovoCare social and digital channels, ensuring cross-touchpoint connection and compliance with industry/promotional guidelines.
- Establish sustainable content operations (development, approval, trafficking) working with Medical, Legal, Regulatory, Compliance, and agencies/internal partners.
- Monitor and report key marketing performance indicators; translate insights into recommendations to improve messaging/content/execution.
- Build continuous experimentation (creative, messaging, formats, themes, activation approaches).
- Manage social/digital agency partners and content budgets to deliver efficiently and keep spending on track.
Qualifications:
- Bachelor’s degree (advanced degree preferred).
- 10+ years progressively responsible experience including sales and/or brand management/consumer marketing within the pharmaceutical industry (required).
- Deep knowledge of social marketing and consumer promotion across digital platforms.
- Media planning experience.
- Strong project management; prioritize tasks and manage deadlines.
- Strong cross-functional collaboration and communication.
- Ability to develop improving marketing strategies and translate insights into actionable evolution.
- Strong strategic thinking and analytical skills.
- Leadership behaviors: authenticity, servant leadership, empathy, decisiveness, growth mindset, focus and simplicity.
Skills/Tools:
- Consumer/social/digital marketing execution; content planning and operations; performance measurement; regulated-environment compliance partnering; agency/budget management.
Application instructions:
- If you need special assistance/accommodation to apply, call 1-855-411-5290 (accommodation requests only).
- Translate the NovoCare consumer strategy into social and digital marketing execution; lead development, approval, activation, and ongoing optimization of consumer-facing content and promotional marketing.
- Build a scalable content model for regulated consumer marketing; develop tactical plans, create/adapt promotional content, manage approvals/trafficking, monitor performance, and continuously improve based on consumer response and results.
- Lead consumer-facing promotional/engagement/experience content across NovoCare social and digital channels, ensuring cross-touchpoint connection and compliance with industry/promotional guidelines.
- Establish sustainable content operations (development, approval, trafficking) working with Medical, Legal, Regulatory, Compliance, and agencies/internal partners.
- Monitor and report key marketing performance indicators; translate insights into recommendations to improve messaging/content/execution.
- Build continuous experimentation (creative, messaging, formats, themes, activation approaches).
- Manage social/digital agency partners and content budgets to deliver efficiently and keep spending on track.
Qualifications:
- Bachelor’s degree (advanced degree preferred).
- 10+ years progressively responsible experience including sales and/or brand management/consumer marketing within the pharmaceutical industry (required).
- Deep knowledge of social marketing and consumer promotion across digital platforms.
- Media planning experience.
- Strong project management; prioritize tasks and manage deadlines.
- Strong cross-functional collaboration and communication.
- Ability to develop improving marketing strategies and translate insights into actionable evolution.
- Strong strategic thinking and analytical skills.
- Leadership behaviors: authenticity, servant leadership, empathy, decisiveness, growth mindset, focus and simplicity.
Skills/Tools:
- Consumer/social/digital marketing execution; content planning and operations; performance measurement; regulated-environment compliance partnering; agency/budget management.
Application instructions:
- If you need special assistance/accommodation to apply, call 1-855-411-5290 (accommodation requests only).