Associate Director, Marketing
MannKind Corporation
August 25, 2026
Remote friendly (Burlington, MA)
United States
$148,000 - $222,000 USD yearly
Marketing
Position Overview:
- Translate brand strategy into disciplined, high-impact commercial execution.
- Support development and delivery of an integrated marketing plan and consistent, differentiated messaging across field and digital channels.
- Advance omnichannel initiatives that drive customer engagement and business performance.
- Lead assigned initiatives from strategic planning through execution; partner with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and agencies.
- Use customer insights, market intelligence, and performance analytics to optimize programs, recommend resource allocation, and adapt plans.
Key Responsibilities:
- Assess market dynamics, competitive activity, emerging data, and treatment paradigm shifts; recommend implications for brand strategy.
- Develop and maintain core messaging platforms and communication tools.
- Execute integrated omnichannel tactical plans across personal promotion, digital/media, CRM, speaker programs, national congresses, and other channels.
- Support annual brand/tactical planning, forecasting, and budget management; deliver on time, within scope, and on budget.
- Partner cross-functionally to align priorities and enable execution.
- Manage agencies/vendors (briefing, quality, timelines, scope, budget) and optimize investment mix.
- Evaluate results using performance analytics, market research, customer insights, and field feedback; refine strategies.
Required Qualifications:
- Bachelor’s degree required.
- 8–10 years of progressively responsible biopharma marketing or related experience.
- Experience translating strategy into integrated marketing plans and executing across multiple channels.
- Strong project management/organizational/prioritization skills.
- Working knowledge of medical/legal/regulatory review for pharmaceutical promotional materials.
- Ability to work independently and navigate ambiguity.
Preferred Qualifications:
- Advanced degree.
- Understanding of the clinical and commercial landscape in heart failure and chronic kidney disease.
Work Environment and Travel:
- Burlington, MA; minimum Monday–Thursday in office.
- Travel up to 15%.
Pay Range:
- $148,000–$222,000 per hour.
- Translate brand strategy into disciplined, high-impact commercial execution.
- Support development and delivery of an integrated marketing plan and consistent, differentiated messaging across field and digital channels.
- Advance omnichannel initiatives that drive customer engagement and business performance.
- Lead assigned initiatives from strategic planning through execution; partner with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and agencies.
- Use customer insights, market intelligence, and performance analytics to optimize programs, recommend resource allocation, and adapt plans.
Key Responsibilities:
- Assess market dynamics, competitive activity, emerging data, and treatment paradigm shifts; recommend implications for brand strategy.
- Develop and maintain core messaging platforms and communication tools.
- Execute integrated omnichannel tactical plans across personal promotion, digital/media, CRM, speaker programs, national congresses, and other channels.
- Support annual brand/tactical planning, forecasting, and budget management; deliver on time, within scope, and on budget.
- Partner cross-functionally to align priorities and enable execution.
- Manage agencies/vendors (briefing, quality, timelines, scope, budget) and optimize investment mix.
- Evaluate results using performance analytics, market research, customer insights, and field feedback; refine strategies.
Required Qualifications:
- Bachelor’s degree required.
- 8–10 years of progressively responsible biopharma marketing or related experience.
- Experience translating strategy into integrated marketing plans and executing across multiple channels.
- Strong project management/organizational/prioritization skills.
- Working knowledge of medical/legal/regulatory review for pharmaceutical promotional materials.
- Ability to work independently and navigate ambiguity.
Preferred Qualifications:
- Advanced degree.
- Understanding of the clinical and commercial landscape in heart failure and chronic kidney disease.
Work Environment and Travel:
- Burlington, MA; minimum Monday–Thursday in office.
- Travel up to 15%.
Pay Range:
- $148,000–$222,000 per hour.