Associate Director, Market Research
Merck
August 18, 2026
Remote friendly (North Wales, PA)
United States
Marketing
Associate Director, Primary Market Research (HIV/Infectious Diseases)
Responsibilities:
- Plan, prioritize, manage, and execute primary market research work for the Global/US market research plan across pre- and post-launch.
- Lead primary market research projects: frame business questions, define information needs, develop research/analysis plans, and deliver objective insights on customers, competitors, and market developments.
- Own business challenge understanding; propose methods/approaches and innovate to meet objectives.
- Use quantitative/qualitative methodologies; apply emerging/AI-enabled approaches (e.g., AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, connected insights) where appropriate.
- Perform secondary-data analyses and integrate findings into clear, actionable outputs.
- Lead study execution: project planning, budget, vendor briefing/selection, timeline/compliance oversight, and insight delivery.
- Synthesize insights for consultative guidance; partner with marketing/commercial teams, pricing/access, sales, promotion, and marketing.
- Collaborate with forecasting/analytics and data strategy; support use of Real World Data and connected insights.
Qualifications:
- BA/BS in Business, Marketing, Healthcare, or related field.
- Preferred: MBA/MS/MPH or advanced degree.
- 8+ years marketing market research/analytics (may include sales, forecasting, access/pricing, competitive intelligence, etc.).
Skills (required/preferred):
- Strategic, analytical, and problem-solving; quantitative & qualitative research expertise; storytelling/executive communication.
- AI fluency/research responsibility; hands-on LLM tools/apps and prompt engineering basics (preferred).
- Strong communication, leadership, stakeholder influence (including without authority), and project leadership.
Benefits (explicit): annual bonus and long-term incentive (if applicable); medical/dental/vision, retirement (401(k)), paid holidays/vacation, and sick/compassionate days.
Application: Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub). Deadline per posting; Job Posting End Date 09/01/2026.
Responsibilities:
- Plan, prioritize, manage, and execute primary market research work for the Global/US market research plan across pre- and post-launch.
- Lead primary market research projects: frame business questions, define information needs, develop research/analysis plans, and deliver objective insights on customers, competitors, and market developments.
- Own business challenge understanding; propose methods/approaches and innovate to meet objectives.
- Use quantitative/qualitative methodologies; apply emerging/AI-enabled approaches (e.g., AI-assisted synthesis, advanced analytics, digital personas, simulated respondents, connected insights) where appropriate.
- Perform secondary-data analyses and integrate findings into clear, actionable outputs.
- Lead study execution: project planning, budget, vendor briefing/selection, timeline/compliance oversight, and insight delivery.
- Synthesize insights for consultative guidance; partner with marketing/commercial teams, pricing/access, sales, promotion, and marketing.
- Collaborate with forecasting/analytics and data strategy; support use of Real World Data and connected insights.
Qualifications:
- BA/BS in Business, Marketing, Healthcare, or related field.
- Preferred: MBA/MS/MPH or advanced degree.
- 8+ years marketing market research/analytics (may include sales, forecasting, access/pricing, competitive intelligence, etc.).
Skills (required/preferred):
- Strategic, analytical, and problem-solving; quantitative & qualitative research expertise; storytelling/executive communication.
- AI fluency/research responsibility; hands-on LLM tools/apps and prompt engineering basics (preferred).
- Strong communication, leadership, stakeholder influence (including without authority), and project leadership.
Benefits (explicit): annual bonus and long-term incentive (if applicable); medical/dental/vision, retirement (401(k)), paid holidays/vacation, and sick/compassionate days.
Application: Apply via https://jobs.merck.com/us/en (or Workday Jobs Hub). Deadline per posting; Job Posting End Date 09/01/2026.