Associate Director, Mainline Franchise
Sanofi
August 13, 2026
On-site
Morristown, NJ
$148,500 - $214,500 USD yearly
Marketing
Main Responsibilities
- Lead development and execution of integrated brand strategies across the Mainline franchise portfolio using data-driven insights and market intelligence.
- Own cross-franchise initiatives from strategy through execution; independently identify, prioritize, and activate growth opportunities.
- Lead franchise planning and strategic roadmap development aligned to organizational priorities and “Play to Win.”
- Own P&L management and financial accountability; optimize investment and business performance.
- (Vaxelis) Serve as primary Sanofi lead for JV marketing strategy/execution; manage partner relationships to achieve shared commercial objectives.
- Own precision marketing strategy (analytics, segmentation, targeting) to maximize ROI and engagement.
- Embed customer insights across the full journey; lead behavior change activation.
- Use real-time data/digital analytics/performance metrics for continuous optimization with ROI accountability.
- Identify and activate market/brand/customer opportunities; lead growth activation plans, testing, scaling, and strategy refinements based on competitive and HCP/consumer behavior changes.
- Develop annual strategic integrated marketing plans; own KPI framework and performance accountability.
- Lead day-to-day omnichannel campaign execution with agencies/vendors; direct legal/regulatory/medical review and approval of promotional materials.
- Own and manage promotional budget.
Minimum Qualifications
- Bachelor’s degree.
- 5+ years in pharmaceutical/healthcare/biotech/vaccine marketing, sales, strategy, or related agency experience.
- Strategic and analytical skills; ability to synthesize complex information and execute actionable strategies.
- Ability to lead and align cross-functional teams without direct authority in a matrix environment.
- Track record of tactical design, messaging, and omnichannel execution.
Preferred Qualifications
- MBA or related degree.
- 4+ years vaccine marketing; 2+ years in vaccine customer-facing role.
- Advanced precision marketing/segmentation/data-driven decision-making with measurable ROI.
- P&L ownership and budget/investment optimization experience.
- Experience managing creative agencies/third-party vendors.
- Experience navigating legal/regulatory/medical review for promotional materials.
- Advanced digital/analytics/marketing technology proficiency; marketing automation expertise.
- JV/partnership stakeholder-management experience.
Travel Expectations: 10–15%
- Lead development and execution of integrated brand strategies across the Mainline franchise portfolio using data-driven insights and market intelligence.
- Own cross-franchise initiatives from strategy through execution; independently identify, prioritize, and activate growth opportunities.
- Lead franchise planning and strategic roadmap development aligned to organizational priorities and “Play to Win.”
- Own P&L management and financial accountability; optimize investment and business performance.
- (Vaxelis) Serve as primary Sanofi lead for JV marketing strategy/execution; manage partner relationships to achieve shared commercial objectives.
- Own precision marketing strategy (analytics, segmentation, targeting) to maximize ROI and engagement.
- Embed customer insights across the full journey; lead behavior change activation.
- Use real-time data/digital analytics/performance metrics for continuous optimization with ROI accountability.
- Identify and activate market/brand/customer opportunities; lead growth activation plans, testing, scaling, and strategy refinements based on competitive and HCP/consumer behavior changes.
- Develop annual strategic integrated marketing plans; own KPI framework and performance accountability.
- Lead day-to-day omnichannel campaign execution with agencies/vendors; direct legal/regulatory/medical review and approval of promotional materials.
- Own and manage promotional budget.
Minimum Qualifications
- Bachelor’s degree.
- 5+ years in pharmaceutical/healthcare/biotech/vaccine marketing, sales, strategy, or related agency experience.
- Strategic and analytical skills; ability to synthesize complex information and execute actionable strategies.
- Ability to lead and align cross-functional teams without direct authority in a matrix environment.
- Track record of tactical design, messaging, and omnichannel execution.
Preferred Qualifications
- MBA or related degree.
- 4+ years vaccine marketing; 2+ years in vaccine customer-facing role.
- Advanced precision marketing/segmentation/data-driven decision-making with measurable ROI.
- P&L ownership and budget/investment optimization experience.
- Experience managing creative agencies/third-party vendors.
- Experience navigating legal/regulatory/medical review for promotional materials.
- Advanced digital/analytics/marketing technology proficiency; marketing automation expertise.
- JV/partnership stakeholder-management experience.
Travel Expectations: 10–15%