Responsibilities:
- Lead the ongoing development, review, and refinement of brand strategy, aligned with business objectives and market needs.
- Analyze market research, business intelligence, and customer insights to support strategic decision-making and brand planning.
- Monitor scientific publications, external developments, and industry trends impacting brand strategy and positioning.
- Develop and maintain the International Brand Plan with key cross-functional and regional stakeholders.
- Lead and facilitate MLOR discussions through COLLAB to secure approvals and ensure governance compliance.
- Collaborate with the International Brand Team and selected affiliates to gather local insights and strengthen strategic direction.
- Partner with regional teams/affiliates to co-develop action plans that improve brand performance.
- Provide training, guidance, and strategic alignment to ensure consistent execution of brand strategy.
- Lead the 1-7-5 process and prepare presentations for SteerCo review and decision-making.
- Monitor competitor strategies and market activity to identify opportunities, risks, and differentiation.
- Manage projects with external vendors/agencies within budget and timelines; identify efficiency and resource optimization opportunities.
Qualifications:
- Bachelorβs Degree; 5+ years of pharmaceutical marketing experience.
- Strategic mindset; ability to drive execution through affiliates.
- Proven cross-functional and matrix environment experience.
- Ability to inform and influence INBT strategic decisions.
- Strong written/verbal communication.
- Strong quantitative skills.
- Able and willing to travel internationally.
Benefits (as stated):
- Paid time off (vacation, holidays, sick); medical/dental/vision insurance; 401(k) for eligible employees.
- Eligible for long-term incentive programs.