Associate Director, International ICEX Content Excellence Strategy Lead
AbbVie
August 21, 2026
Remote friendly (Mettawa, IL)
United States
$141,500 - $268,500 USD yearly
Marketing
Role Overview:
The ICEX Content Excellence Associate Director oversees the International Content Excellence framework across multiple Therapeutic Areas and Affiliates. The role manages and optimizes content-related processes, aligned with Brand Strategy and compliance requirements.
Key Responsibilities:
- Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
- Oversee and optimize the content lifecycle: strategic planning, content creation, smart review, rapid field execution, and maintenance.
- Champion best-in-class content development aligned with evolving Brand Stories and business priorities.
- Influence the design, pilot, and adoption of new content tools and technologies; drive implementation with the Content Ecosystem Lead, Areas and Affiliates.
- Guide cross-functional teams on strategic content creation, localization, and excellence.
- Set and enforce measurable content quality benchmarks, review standards, and performance criteria organization-wide.
- Define, track, analyze, and report on content performance metrics; use insights to improve processes and outcomes.
- Serve as primary point of contact for key cross-team dependencies across Areas, Affiliates, and International Marketing.
- Partner with brand teams to identify process gaps and recommend solutions.
Required Competencies:
- Strategic thinking; digital marketing expertise; process optimization; project leadership; performance analysis; technology fluency (CMS, marketing automation, analytics) in regulated environments; change management; compliance acumen.
Qualifications:
- Bachelor’s degree required in Marketing/Communications/Business/Digital Media/Life Sciences/Pharmacy or related field; advanced degree preferred.
- 8+ years relevant experience in brand marketing, content strategy/operations, campaign development, digital marketing, or process optimization (pharma/healthcare preferred).
- Experience leading multi-country and/or multi-Therapeutic Area initiatives; partnering with Brand/Medical/Legal/Regulatory/Compliance/Affiliate teams; coaching content leads.
Benefits:
- Paid time off, medical/dental/vision insurance, 401(k); eligibility for long-term incentive programs.
The ICEX Content Excellence Associate Director oversees the International Content Excellence framework across multiple Therapeutic Areas and Affiliates. The role manages and optimizes content-related processes, aligned with Brand Strategy and compliance requirements.
Key Responsibilities:
- Manage and maintain the International Content Excellence Framework to meet business and regulatory standards.
- Oversee and optimize the content lifecycle: strategic planning, content creation, smart review, rapid field execution, and maintenance.
- Champion best-in-class content development aligned with evolving Brand Stories and business priorities.
- Influence the design, pilot, and adoption of new content tools and technologies; drive implementation with the Content Ecosystem Lead, Areas and Affiliates.
- Guide cross-functional teams on strategic content creation, localization, and excellence.
- Set and enforce measurable content quality benchmarks, review standards, and performance criteria organization-wide.
- Define, track, analyze, and report on content performance metrics; use insights to improve processes and outcomes.
- Serve as primary point of contact for key cross-team dependencies across Areas, Affiliates, and International Marketing.
- Partner with brand teams to identify process gaps and recommend solutions.
Required Competencies:
- Strategic thinking; digital marketing expertise; process optimization; project leadership; performance analysis; technology fluency (CMS, marketing automation, analytics) in regulated environments; change management; compliance acumen.
Qualifications:
- Bachelor’s degree required in Marketing/Communications/Business/Digital Media/Life Sciences/Pharmacy or related field; advanced degree preferred.
- 8+ years relevant experience in brand marketing, content strategy/operations, campaign development, digital marketing, or process optimization (pharma/healthcare preferred).
- Experience leading multi-country and/or multi-Therapeutic Area initiatives; partnering with Brand/Medical/Legal/Regulatory/Compliance/Affiliate teams; coaching content leads.
Benefits:
- Paid time off, medical/dental/vision insurance, 401(k); eligibility for long-term incentive programs.