Associate Director, Indication Marketing Lead (US)
Immunocore
August 22, 2026
On-site
Gaithersburg, MD
Marketing
MAIN PURPOSE OF JOB
Reporting to the Head of US Marketing, the Associate Director, Indication Marketing Lead, US is responsible for developing and leading efforts to craft and execute promotional tactics to support approval and commercialization for the potential indication of KIMMTRAK (Tebentafusp) in 2L+ metastatic Cutaneous Melanoma (mCM).
Key Responsibilities
- Support development of US marketing strategic and operational plans for pre-launch/launch efforts for the potential indication of KIMMTRAK in CM.
- Ensure successful execution of pre-launch and market development activities for US HCPs across personal and non-personal channels.
- Develop and align messaging platform and tactical rollout with brand objectives and strategies.
- Ensure key brand messages and materials are effectively communicated at sales meetings.
- Manage promotions budget; establish goals and metrics; measure performance.
- Collaborate with cross-functional partners (field sales, sales training, market planning, regulatory/compliance).
- Collaborate with US Marketing team to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
- Manage key vendor relationships, including the promotional agency of record.
- Foster an HPT (High Performance Team) and Growth Mindset culture across marketing and sales teams and partners.
- Ensure compliance with laws, regulations, and policies governing Immunocore.
- Align with overarching US Marketing Strategy for KIMMTRAK across indications (UM and CM).
EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS
- Master’s degree + 9 years, or BS/BA + 11 years, or equivalent combination.
- Product marketing, field sales, or market research/analysis in pharma/biotech.
- Biotech/Pharmaceutical Marketing; basic FDA communication regulation understanding for CFL and SIUU.
- Product launch experience strongly preferred; oncology experience strongly preferred; patient marketing/advocacy/PR/digital/sales a plus.
Knowledge, Skills and Abilities
- Advanced prioritization; collaborative; innovation + execution.
- Ability to optimize messaging/tactics using market research and sales insights.
- Strategic thinking; presentation skills.
- Advanced understanding of FDA promotional regulations and experience with Legal/Medical/Regulatory review.
Benefits/Compensation
- Medical, dental, vision, time off, 401k; participation in annual incentive plans; $170,000–$202,500.
Reporting to the Head of US Marketing, the Associate Director, Indication Marketing Lead, US is responsible for developing and leading efforts to craft and execute promotional tactics to support approval and commercialization for the potential indication of KIMMTRAK (Tebentafusp) in 2L+ metastatic Cutaneous Melanoma (mCM).
Key Responsibilities
- Support development of US marketing strategic and operational plans for pre-launch/launch efforts for the potential indication of KIMMTRAK in CM.
- Ensure successful execution of pre-launch and market development activities for US HCPs across personal and non-personal channels.
- Develop and align messaging platform and tactical rollout with brand objectives and strategies.
- Ensure key brand messages and materials are effectively communicated at sales meetings.
- Manage promotions budget; establish goals and metrics; measure performance.
- Collaborate with cross-functional partners (field sales, sales training, market planning, regulatory/compliance).
- Collaborate with US Marketing team to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
- Manage key vendor relationships, including the promotional agency of record.
- Foster an HPT (High Performance Team) and Growth Mindset culture across marketing and sales teams and partners.
- Ensure compliance with laws, regulations, and policies governing Immunocore.
- Align with overarching US Marketing Strategy for KIMMTRAK across indications (UM and CM).
EDUCATION/EXPERIENCE/KNOWLEDGE & SKILLS
- Master’s degree + 9 years, or BS/BA + 11 years, or equivalent combination.
- Product marketing, field sales, or market research/analysis in pharma/biotech.
- Biotech/Pharmaceutical Marketing; basic FDA communication regulation understanding for CFL and SIUU.
- Product launch experience strongly preferred; oncology experience strongly preferred; patient marketing/advocacy/PR/digital/sales a plus.
Knowledge, Skills and Abilities
- Advanced prioritization; collaborative; innovation + execution.
- Ability to optimize messaging/tactics using market research and sales insights.
- Strategic thinking; presentation skills.
- Advanced understanding of FDA promotional regulations and experience with Legal/Medical/Regulatory review.
Benefits/Compensation
- Medical, dental, vision, time off, 401k; participation in annual incentive plans; $170,000–$202,500.