Associate Director, IBD Consumer Marketing
Takeda
August 14, 2026
Remote friendly (Cambridge, MA)
United States
$154,400 - $242,550 USD yearly
Marketing
About the role:
As the Associate Director of Consumer Marketing, you will support the delivery of the consumer marketing strategic plan for an established IBD brand, shaping a cohesive patient engagement strategy across channels. You will craft and execute brand messaging and campaign development with significant involvement in TV/CTV advertising. This position reports to the Director of Consumer Marketing.
How you will contribute:
- Support strategic development and lead tactical execution of the consumer promotional strategy, aligned with HCP brand initiatives.
- Develop highly strategic consumer messaging across all channels, including TV/CTV ads and promotional materials.
- Manage agency relationships, work products, and associated budget.
- Partner with the Omnichannel Marketing team to drive pull-through across digital channels.
- Identify critical moments/barriers in the patient journey and design content and programs to address them.
- Partner with Analytics & Insights to distill insights, validate opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in complex situations.
- Foster cross-functional partnerships (e.g., medical, legal, regulatory) to deliver assets across the consumer ecosystem.
Minimum Requirements/Qualifications:
Required:
- Bachelor’s degree
- 7+ years in marketing/related function, including pharma marketing experience
- Consumer marketing strategy and tactic planning; advanced ability to communicate with internal partners and external agencies
- Consumer marketing media experience (including digital); broadcast media planning experience preferred
- Experience leading cross-functional and agency teams
- Strong strategic, analytical, and communication skills; ability to manage/influence in a matrixed organization
- Proven ability to manage multiple priorities and stakeholder expectations
- Track record of influencing and building trust with cross-functional stakeholders
- Data/insights-driven decision-making and evidence-based actions
- Courageous change leadership in ambiguity/resistance
Desired:
- MBA
- 3+ years in Patient and/or Consumer Packaged Goods industry experience
- Experience in IBD therapeutic area
Application instructions:
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence, and my application information will be processed in line with Takeda’s Privacy Notice and Terms of Use; I attest that my submitted information is true to the best of my knowledge.
As the Associate Director of Consumer Marketing, you will support the delivery of the consumer marketing strategic plan for an established IBD brand, shaping a cohesive patient engagement strategy across channels. You will craft and execute brand messaging and campaign development with significant involvement in TV/CTV advertising. This position reports to the Director of Consumer Marketing.
How you will contribute:
- Support strategic development and lead tactical execution of the consumer promotional strategy, aligned with HCP brand initiatives.
- Develop highly strategic consumer messaging across all channels, including TV/CTV ads and promotional materials.
- Manage agency relationships, work products, and associated budget.
- Partner with the Omnichannel Marketing team to drive pull-through across digital channels.
- Identify critical moments/barriers in the patient journey and design content and programs to address them.
- Partner with Analytics & Insights to distill insights, validate opportunities, and optimize consumer initiatives.
- Provide leadership and guidance in complex situations.
- Foster cross-functional partnerships (e.g., medical, legal, regulatory) to deliver assets across the consumer ecosystem.
Minimum Requirements/Qualifications:
Required:
- Bachelor’s degree
- 7+ years in marketing/related function, including pharma marketing experience
- Consumer marketing strategy and tactic planning; advanced ability to communicate with internal partners and external agencies
- Consumer marketing media experience (including digital); broadcast media planning experience preferred
- Experience leading cross-functional and agency teams
- Strong strategic, analytical, and communication skills; ability to manage/influence in a matrixed organization
- Proven ability to manage multiple priorities and stakeholder expectations
- Track record of influencing and building trust with cross-functional stakeholders
- Data/insights-driven decision-making and evidence-based actions
- Courageous change leadership in ambiguity/resistance
Desired:
- MBA
- 3+ years in Patient and/or Consumer Packaged Goods industry experience
- Experience in IBD therapeutic area
Application instructions:
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence, and my application information will be processed in line with Takeda’s Privacy Notice and Terms of Use; I attest that my submitted information is true to the best of my knowledge.