Associate Director, HCP Personal Promotion — Sleep Franchise
Jazz Pharmaceuticals
4 hours ago
Remote
United States
Sales
Core Functions & Expectations
Campaign & Messaging Leadership
- Lead HCP branded and unbranded Personal Promotion strategy.
- Own personal promotion asset development, incorporating campaign, messaging, and brand storytelling to priority personal promotion resources.
- Conduct asset needs assessments and provide inputs to qualitative/quantitative market research and advisory boards.
Sales Team Liaison
- Serve as the primary liaison to the Field Sales organization.
- Lead Field Advisory Board (FAB) strategy, including content development and insight integration.
- Develop and execute a Field Sales Engagement strategy and activation plan.
Training
- Be the Marketing Lead for New Hire Sales Training, ensuring deep understanding of brand strategy.
- Drive ongoing sales team upskilling through advanced training initiatives.
- Develop and maintain sales training materials.
Sales Meetings Strategy & Field Communications
- Lead cross-functional POA content development and meeting strategy.
- Serve as a consulted partner for field communications planning and messaging alignment.
Performance Measurement & Optimization
- Assess effectiveness of personal promotion tactics, messages, and field execution.
- Deliver actionable insights and recommendations for asset optimization.
Cross-Functional Leadership
- Partner closely with Access, Sales, Non-Personal Promotion, Omnichannel, and Scientific Communications teams.
- Ensure prioritized alignment of messaging and tactical execution across personal promotional channels.
Operations & Budget Ownership
- Manage personal promotion budget lines including work orders, accruals, and forecasts.
- Oversee SOW creation and tracking.
Qualifications
- Bachelor’s degree required.
- 5+ years of U.S. pharmaceutical HCP marketing experience.
- Experience in field sales and/or HCP personal promotion strongly preferred.
- Demonstrated success leading cross-functional initiatives.
- Strong communication, analytical, and project management skills.
- Exceptional problem solving and decision-making capabilities.
- Demonstrated ability to partner effectively with Sales teams.
- Ability to manage budgets, timelines, and agency partners.
- Primarily home-based; travel for meetings as necessary.
Campaign & Messaging Leadership
- Lead HCP branded and unbranded Personal Promotion strategy.
- Own personal promotion asset development, incorporating campaign, messaging, and brand storytelling to priority personal promotion resources.
- Conduct asset needs assessments and provide inputs to qualitative/quantitative market research and advisory boards.
Sales Team Liaison
- Serve as the primary liaison to the Field Sales organization.
- Lead Field Advisory Board (FAB) strategy, including content development and insight integration.
- Develop and execute a Field Sales Engagement strategy and activation plan.
Training
- Be the Marketing Lead for New Hire Sales Training, ensuring deep understanding of brand strategy.
- Drive ongoing sales team upskilling through advanced training initiatives.
- Develop and maintain sales training materials.
Sales Meetings Strategy & Field Communications
- Lead cross-functional POA content development and meeting strategy.
- Serve as a consulted partner for field communications planning and messaging alignment.
Performance Measurement & Optimization
- Assess effectiveness of personal promotion tactics, messages, and field execution.
- Deliver actionable insights and recommendations for asset optimization.
Cross-Functional Leadership
- Partner closely with Access, Sales, Non-Personal Promotion, Omnichannel, and Scientific Communications teams.
- Ensure prioritized alignment of messaging and tactical execution across personal promotional channels.
Operations & Budget Ownership
- Manage personal promotion budget lines including work orders, accruals, and forecasts.
- Oversee SOW creation and tracking.
Qualifications
- Bachelor’s degree required.
- 5+ years of U.S. pharmaceutical HCP marketing experience.
- Experience in field sales and/or HCP personal promotion strongly preferred.
- Demonstrated success leading cross-functional initiatives.
- Strong communication, analytical, and project management skills.
- Exceptional problem solving and decision-making capabilities.
- Demonstrated ability to partner effectively with Sales teams.
- Ability to manage budgets, timelines, and agency partners.
- Primarily home-based; travel for meetings as necessary.