The Associate Director, HCP Personal Promotion (Sleep Franchise)
Core Functions & Expectations
- Campaign & Messaging Leadership
- Lead HCP branded and unbranded Personal Promotion strategy.
- Own personal promotion asset development, including campaign, messaging, and brand storytelling.
- Conduct asset needs assessments; provide inputs to qualitative/quantitative market research and advisory boards.
- Sales Team Liaison
- Serve as primary liaison to the Field Sales organization.
- Lead Field Advisory Board (FAB) strategy, including content development and insight integration.
- Develop and execute Field Sales Engagement strategy and activation plan.
- Training
- Marketing Lead for New Hire Sales Training; ensure deep understanding of brand strategy.
- Drive ongoing sales team upskilling through advanced training initiatives.
- Develop and maintain sales training materials.
- Sales Meetings Strategy & Field Communications
- Lead cross-functional POA content development and meeting strategy.
- Act as consulted partner for field communications planning and messaging alignment.
- Performance Measurement & Optimization
- Assess effectiveness of personal promotion tactics, messages, and field execution.
- Provide actionable insights and recommendations for asset optimization.
- Cross-Functional Leadership
- Partner with Access, Sales, Non-Personal Promotion, Omnichannel, and Scientific Communications.
- Ensure prioritized alignment of messaging and execution across personal promotional channels.
- Operations & Budget Ownership
- Manage personal promotion budget lines (work orders, accruals, forecasts).
- Oversee SOW creation and tracking.
Qualifications
- Bachelorβs degree required.
- 5+ years of U.S. pharmaceutical HCP marketing experience.
- Experience in field sales and/or HCP personal promotion strongly preferred.
- Demonstrated success leading cross-functional initiatives.
- Strong communication, analytical, and project management skills.
- Exceptional problem-solving and decision-making.
- Demonstrated ability to partner effectively with Sales teams.
- Ability to manage budgets, timelines, and agency partners.
- Primarily home-based; travel for meetings as necessary.
Benefits (explicitly stated)
- Medical, dental and vision insurance; 401k retirement savings plan; flexible paid vacation.
Application Instructions
- If you are a current Jazz employee, apply via the Internal Career site.