Associate Director, HCP Personal Promotion — Sleep Franchise

Associate Director, HCP Personal Promotion (Sleep Franchise)

Core Functions & Expectations
- Campaign & Messaging Leadership
- Lead HCP branded and unbranded Personal Promotion strategy.
- Own personal promotion asset development (campaigns, messaging, brand storytelling).
- Conduct asset needs assessments; provide inputs to qualitative/quantitative market research and advisory boards.
- Sales Team Liaison
- Serve as primary liaison to the Field Sales organization.
- Lead Field Advisory Board (FAB) strategy (content development and insight integration).
- Develop and execute a Field Sales Engagement strategy and activation plan.
- Training
- Marketing Lead for New Hire Sales Training (ensure deep understanding of brand strategy).
- Drive ongoing sales team upskilling via advanced training initiatives.
- Develop and maintain sales training materials.
- Sales Meetings Strategy & Field Communications
- Lead cross-functional POA content development and meeting strategy.
- Act as a consulted partner for field communications planning and messaging alignment.
- Performance Measurement & Optimization
- Assess effectiveness of personal promotion tactics, messages, and field execution.
- Deliver actionable insights and recommendations for asset optimization.
- Cross-Functional Leadership
- Partner with Access, Sales, Non-Personal Promotion, Omnichannel, and Scientific Communications teams.
- Ensure alignment of messaging and tactical execution across personal promotional channels.
- Operations & Budget Ownership
- Manage personal promotion budget lines (work orders, accruals, forecasts).
- Oversee SOW creation and tracking.

Qualifications
- Bachelor’s degree required.
- 5+ years of U.S. pharmaceutical HCP marketing experience.
- Experience in field sales and/or HCP personal promotion strongly preferred.
- Demonstrated success leading cross-functional initiatives.
- Strong communication, analytical, and project management skills.
- Exceptional problem solving and decision-making.
- Demonstrated ability to partner effectively with Sales teams.
- Ability to manage budgets, timelines, and agency partners.
- Primarily home-based; travel expected for meetings as necessary.

Benefits (US)
- Eligible for medical, dental, vision insurance, 401(k), and flexible paid vacation.

Application Instructions
- If you are a current Jazz employee, apply via the Internal Career site.