Associate Director, HCP Marketing Strategy - Neuromuscular Disease
Novartis
August 15, 2026
On-site
East Hanover, NJ
Marketing
Key Responsibilities:
- Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy grounded in HCP insights, KOL input, behavioral science, clinical understanding, and launch-readiness needs.
- Lead branded launch readiness initiatives (promotional campaigns, field materials, digital engagement, CRM strategy, customer journeys, and omnichannel activation).
- Lead HCP disease-state education strategy to improve understanding of FSHD, disease burden, diagnostic delays, genetic confirmation, multidisciplinary care, and specialist referral/ongoing patient management.
- Contribute to KOL engagement strategy (identify/map experts, neuromuscular centers of excellence, early adopters, referral influencers, and emerging thought leaders).
- Support advisory boards and expert input sessions to inform market-shaping strategy, messaging, education priorities, referral barriers, genetic testing needs, and launch planning.
- Lead HCP segmentation, targeting, journey mapping, and behavioral strategy to identify belief barriers, knowledge gaps, decision points, and priority interventions.
- Translate complex clinical/genetic/epidemiologic/patient journey insights into HCP value narratives, scientific storytelling, messaging frameworks, educational content, and behavior-change strategies.
- Drive congress strategy and execution, including follow-up activation.
- Partner cross-functionally to ensure aligned, compliant execution and coordinated market preparation.
- Support field force enablement (HCP tools, objection handling, messaging guidance, training, launch readiness materials, feedback loops).
- Define HCP marketing priorities, budget needs, scope, launch milestones, KPIs, and measurement plans.
Essential Requirements:
- Bachelor’s degree (related field required); Master of Science and/or MBA preferred.
- 5+ years of commercial marketing experience in rare disease/specialty/neuroscience/neurology/neuromuscular/genetic medicine or complex chronic condition HCP marketing.
- 3+ years leveraging data, analytics, and customer insights to drive personalization at scale.
- Experience in HCP disease-state education, peer-to-peer education, speaker programs, advisory boards, KOL engagement plans, and/or congress strategies.
- Ability to translate clinical data, disease burden, genetic testing considerations, and patient journey insights into strategy and behavior-change tactics.
- Experience with HCP segmentation, targeting, customer journey optimization, omnichannel engagement, CRM, field enablement, and measurement planning.
- Pre-launch and launch experience; market shaping and treatment-readiness planning; cross-functional launch execution; external expert engagement in a compliant environment.
- Strong cross-functional leadership and collaboration (Product, Communications, Legal, Regulatory, Compliance, Global).
Desirable Requirements:
- Multi-functional experience in pharmaceutical or healthcare industries.
Location/Travel:
- East Hanover, NJ or Cambridge, MA; not remote; no relocation; up to 20% travel.
Compensation/Benefits (as stated):
- Salary range: $152,600–$283,400/year; includes performance-based cash incentive and potential annual equity awards (role-dependent). US-based eligible employees receive health/life/disability benefits, 401(k) with company match, and time off.
- Partner with the Director, Marketing Strategy, to develop and execute an integrated HCP marketing strategy grounded in HCP insights, KOL input, behavioral science, clinical understanding, and launch-readiness needs.
- Lead branded launch readiness initiatives (promotional campaigns, field materials, digital engagement, CRM strategy, customer journeys, and omnichannel activation).
- Lead HCP disease-state education strategy to improve understanding of FSHD, disease burden, diagnostic delays, genetic confirmation, multidisciplinary care, and specialist referral/ongoing patient management.
- Contribute to KOL engagement strategy (identify/map experts, neuromuscular centers of excellence, early adopters, referral influencers, and emerging thought leaders).
- Support advisory boards and expert input sessions to inform market-shaping strategy, messaging, education priorities, referral barriers, genetic testing needs, and launch planning.
- Lead HCP segmentation, targeting, journey mapping, and behavioral strategy to identify belief barriers, knowledge gaps, decision points, and priority interventions.
- Translate complex clinical/genetic/epidemiologic/patient journey insights into HCP value narratives, scientific storytelling, messaging frameworks, educational content, and behavior-change strategies.
- Drive congress strategy and execution, including follow-up activation.
- Partner cross-functionally to ensure aligned, compliant execution and coordinated market preparation.
- Support field force enablement (HCP tools, objection handling, messaging guidance, training, launch readiness materials, feedback loops).
- Define HCP marketing priorities, budget needs, scope, launch milestones, KPIs, and measurement plans.
Essential Requirements:
- Bachelor’s degree (related field required); Master of Science and/or MBA preferred.
- 5+ years of commercial marketing experience in rare disease/specialty/neuroscience/neurology/neuromuscular/genetic medicine or complex chronic condition HCP marketing.
- 3+ years leveraging data, analytics, and customer insights to drive personalization at scale.
- Experience in HCP disease-state education, peer-to-peer education, speaker programs, advisory boards, KOL engagement plans, and/or congress strategies.
- Ability to translate clinical data, disease burden, genetic testing considerations, and patient journey insights into strategy and behavior-change tactics.
- Experience with HCP segmentation, targeting, customer journey optimization, omnichannel engagement, CRM, field enablement, and measurement planning.
- Pre-launch and launch experience; market shaping and treatment-readiness planning; cross-functional launch execution; external expert engagement in a compliant environment.
- Strong cross-functional leadership and collaboration (Product, Communications, Legal, Regulatory, Compliance, Global).
Desirable Requirements:
- Multi-functional experience in pharmaceutical or healthcare industries.
Location/Travel:
- East Hanover, NJ or Cambridge, MA; not remote; no relocation; up to 20% travel.
Compensation/Benefits (as stated):
- Salary range: $152,600–$283,400/year; includes performance-based cash incentive and potential annual equity awards (role-dependent). US-based eligible employees receive health/life/disability benefits, 401(k) with company match, and time off.