Associate Director, HCP Marketing, LUMRYZ (IH)

Responsibilities:
- Drive key components of HCP commercialization strategy and launch readiness planning for IH.
- Shape HCP segmentation, campaigns, and messaging across disease state and branded education initiatives for IH (with narcolepsy indication in mind).
- Lead development of HCP promotional materials and digital strategy (website, CRM-based communications, email journeys, targeted HCP media).
- Ensure patient journey and perspective are infused into HCP team strategies.
- Partner with Sales, Data/Analytics/Insights, Market Access, Commercial Operations, and Patient Marketing to ensure aligned strategy and execution.
- Translate customer insights, competitive intelligence, and market dynamics into actionable recommendations.
- Craft actionable assignment briefs for creative agencies.
- Collaborate with agency partners and internal stakeholders to deliver high-quality execution.
- Partner with analytics to monitor performance and optimize HCP engagement.
- Guide branded and unbranded assets through Medical, Legal, and Regulatory review and approval.
- Support HCP digital marketing tactics for the narcolepsy indication as needed.

Qualifications:
- Bachelor’s degree in marketing, business, science, or related field (MBA/advanced degree preferred).
- 10+ years of pharmaceutical/biotech/healthcare marketing experience.

Preferred Skills:
- 3+ years of HCP marketing experience; launch or launch prep experience.
- Rare disease and/or specialty market experience; neurology/CNS/sleep medicine experience.
- Strong HCP engagement strategy and pharmaceutical promotion knowledge.
- Experience with digital HCP engagement and field promotion.
- Strong strategic, communication, and analytical skills; ability to operate in fast-paced, matrixed organizations.
- Collaborative, proactive, execution-oriented mindset; experience managing agencies/media partners.

Travel: Overnight travel 30%.