Associate Director, HCP Experience – US Pain
Vertex Pharmaceuticals
August 11, 2026
Remote friendly (Boston, MA)
United States
Marketing
General Summary:
Associate Director, HCP Experience to shape and deliver best-in-class HCP experiences supporting the JOURNAVX launch in acute pain.
Responsibilities:
- Partner with Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints.
- Support development and execution of integrated HCP engagement plans, including payer pull-through and PSP changes/capabilities across the HCP workflow.
- Ensure alignment and consistency of messaging and experience across all HCP-facing channels.
- Map and optimize HCP journeys across channels; support test-and-learn initiatives to improve targeting, personalization, and engagement effectiveness.
- Lead development/refinement of HCP promotional materials with agencies and cross-functional teams; ensure materials are aligned to brand strategy, compliant, and tailored to target HCP segments.
- Manage agency partners and internal processes to deliver high-quality work on time and within budget; support brand planning/execution.
- Collaborate with field leadership, medical, market access, and other marketing teams; contribute to cross-functional HCP engagement forums.
- Identify opportunities to enhance HCP experience via new capabilities/channels/technologies and drive continuous improvement.
- Partner with Market Insights/analytics to understand HCP needs/behaviors; track program performance and recommend optimizations.
Qualifications & Skills:
- Experience executing HCP marketing programs across multiple channels (digital, peer-to-peer, congress, field materials).
- Strong project management across multiple workstreams.
- Ability to translate strategy into execution with detail and quality.
- Collaboration across cross-functional teams; analytical, data-informed mindset.
- Strong written and verbal communication; comfort in fast-paced environments.
Education & Experience:
- Bachelor’s degree required.
- 7+ years in healthcare/biopharma marketing/consulting/agency roles (or equivalent); experience supporting HCP marketing/promotional programs in U.S. or global markets.
- Experience working with agencies and managing cross-functional projects.
Preferred:
- Product launch/indication expansion experience.
- Omnichannel engagement and marketing automation tools; CRM and digital engagement tools.
- Ability to travel ~20–30%.
Associate Director, HCP Experience to shape and deliver best-in-class HCP experiences supporting the JOURNAVX launch in acute pain.
Responsibilities:
- Partner with Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints.
- Support development and execution of integrated HCP engagement plans, including payer pull-through and PSP changes/capabilities across the HCP workflow.
- Ensure alignment and consistency of messaging and experience across all HCP-facing channels.
- Map and optimize HCP journeys across channels; support test-and-learn initiatives to improve targeting, personalization, and engagement effectiveness.
- Lead development/refinement of HCP promotional materials with agencies and cross-functional teams; ensure materials are aligned to brand strategy, compliant, and tailored to target HCP segments.
- Manage agency partners and internal processes to deliver high-quality work on time and within budget; support brand planning/execution.
- Collaborate with field leadership, medical, market access, and other marketing teams; contribute to cross-functional HCP engagement forums.
- Identify opportunities to enhance HCP experience via new capabilities/channels/technologies and drive continuous improvement.
- Partner with Market Insights/analytics to understand HCP needs/behaviors; track program performance and recommend optimizations.
Qualifications & Skills:
- Experience executing HCP marketing programs across multiple channels (digital, peer-to-peer, congress, field materials).
- Strong project management across multiple workstreams.
- Ability to translate strategy into execution with detail and quality.
- Collaboration across cross-functional teams; analytical, data-informed mindset.
- Strong written and verbal communication; comfort in fast-paced environments.
Education & Experience:
- Bachelor’s degree required.
- 7+ years in healthcare/biopharma marketing/consulting/agency roles (or equivalent); experience supporting HCP marketing/promotional programs in U.S. or global markets.
- Experience working with agencies and managing cross-functional projects.
Preferred:
- Product launch/indication expansion experience.
- Omnichannel engagement and marketing automation tools; CRM and digital engagement tools.
- Ability to travel ~20–30%.