Associate Director, Digital Marketing

Onsite requirement: Lexington, MA office; onsite five days per week.

Responsibilities (including, but not limited to):
- Lead digital marketing execution planning and campaign builds, ensuring on-time, high-quality delivery.
- Manage tagging solution and tagging operations for all digital marketing assets with agency partners, including pre-launch testing of creative/campaign rules.
- Own training and documentation for tactical development, including digital operations best practices.
- Lead select omnichannel capabilities projects aligned to roadmap and commercial goals.
- Support large-scale marketing transformation projects, coordinating cross-functional stakeholders.
- Manage day-to-day operational requests for updates to social and other third-party digital platforms.
- Coordinate ingestion of new digital marketing data sets and support data management with IT and Commercial Operations.
- Provide digital marketing insights based on agreed KPIs and business objectives.

Qualifications & Experience:
- Bachelor’s degree or equivalent; MBA preferred.
- 8+ years in digital marketing operations (life sciences or other regulated industries preferred).
- Omnichannel enablement experience preferred.
- Marketing analytics and reporting experience.
- Demonstrated ability to independently drive projects to completion.
- Excellent organizational and project management skills; ability to multitask in a fast-paced environment.

Skills (Standout for Impact):
- End-to-end digital campaign execution, tagging, QA, and omnichannel initiatives.
- Partner cross-functionally (Commercial, IT, Operations, agencies) to deliver scalable digital solutions.
- KPI-driven performance analysis; develop best-practice documentation and training.

Pay Range:
- $175,000 - $195,000 USD