Associate Director, Customer Insights & Engagement – Cell Therapy Market Research
Bristol Myers Squibb
August 25, 2026
Remote friendly (Madison, NJ)
United States
Marketing
Position Summary
Associate Director, Customer Insights supports development and execution of market research and insight-generation for the Global Cell Therapy business. Leads end-to-end market research aligned to brand objectives and enterprise commercial strategies, synthesizes primary/secondary data, and communicates clear, objective insights to guide brand strategy and customer engagement.
Key Responsibilities
- Develop and execute primary/secondary market research plans; manage vendor coordination, timelines, and compliance.
- Synthesize secondary data across sources (e.g., IQVIA, SHS, Komodo, claims/patient chart/BrandImpact) to generate actionable insights.
- Deliver presentations on market dynamics, competition, and brand performance.
- Collaborate with Centers of Excellence and Brand/Sales/Medical/Access teams; support senior leader presentations.
- Identify and deploy innovative insight approaches using AI/machine learning and advanced methodologies.
- Drive continuous improvement to research processes; adopt standardized reporting frameworks and predictive models.
- Represent Customer Insights & Engagement in BU-level forums.
- No direct people management; may guide junior team members/peers and direct vendors on project activities.
Key Qualifications & Experience
- 5+ years pharmaceutical market research with analytics exposure; ideally autoimmune/cell therapy.
- Bachelor’s required; Master’s/PhD preferred.
- Ability to synthesize complex data into actionable insights; strong stakeholder management.
- Excellent communication/presentation skills; independent work with collaboration and QC focus.
- Proficiency with industry data/tools (e.g., IQVIA, SHS, Komodo, advanced analytics); comfortable in ambiguous environments.
Benefits (as stated)
- Health coverage; wellbeing support (EAP, related programs); financial protection (401(k), disability, life insurance, etc.).
Work-Life
- Paid time off (flexible time off for US exempt employees; details vary by location/group).
Associate Director, Customer Insights supports development and execution of market research and insight-generation for the Global Cell Therapy business. Leads end-to-end market research aligned to brand objectives and enterprise commercial strategies, synthesizes primary/secondary data, and communicates clear, objective insights to guide brand strategy and customer engagement.
Key Responsibilities
- Develop and execute primary/secondary market research plans; manage vendor coordination, timelines, and compliance.
- Synthesize secondary data across sources (e.g., IQVIA, SHS, Komodo, claims/patient chart/BrandImpact) to generate actionable insights.
- Deliver presentations on market dynamics, competition, and brand performance.
- Collaborate with Centers of Excellence and Brand/Sales/Medical/Access teams; support senior leader presentations.
- Identify and deploy innovative insight approaches using AI/machine learning and advanced methodologies.
- Drive continuous improvement to research processes; adopt standardized reporting frameworks and predictive models.
- Represent Customer Insights & Engagement in BU-level forums.
- No direct people management; may guide junior team members/peers and direct vendors on project activities.
Key Qualifications & Experience
- 5+ years pharmaceutical market research with analytics exposure; ideally autoimmune/cell therapy.
- Bachelor’s required; Master’s/PhD preferred.
- Ability to synthesize complex data into actionable insights; strong stakeholder management.
- Excellent communication/presentation skills; independent work with collaboration and QC focus.
- Proficiency with industry data/tools (e.g., IQVIA, SHS, Komodo, advanced analytics); comfortable in ambiguous environments.
Benefits (as stated)
- Health coverage; wellbeing support (EAP, related programs); financial protection (401(k), disability, life insurance, etc.).
Work-Life
- Paid time off (flexible time off for US exempt employees; details vary by location/group).