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Associate Director, Customer Insights & Engagement – Cell Therapy Analytics

Bristol Myers Squibb
August 13, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Position Summary
- Develop and lead advanced analytics and insight-generation for the Global Cell Therapy business to inform strategic and tactical decisions.
- Analyze and synthesize secondary and primary data; design and execute market research initiatives.
- Communicate clear, objective insights that guide brand strategies, execution, and customer engagement.
- Execute end-to-end analytics and insights aligned to brand and enterprise commercial strategies.
- Collaborate with Commercial, Sales, Medical, Access, and Centers of Excellence teams; support BU-level forums.
- Use BMS CART data infrastructure, reporting tools, multiple analytics techniques, and effective communication to deliver integrated decision support (autoimmune focus).

Responsibilities
- Conduct comprehensive analyses using sources such as APLD, IQVIA, SHS, Komodo, Claims, patient chart data, Brand Impact, and internal data.
- Lead insight discovery from disparate datasets; support primary/secondary research with vendor logistics and best-practice compliance.
- Present findings clearly, demonstrating understanding of market dynamics and competition.
- Drive adoption of advanced analytics (AI, machine learning) and continuous improvement in analytics processes.
- Ensure governance/policy adherence; may direct junior team members/peers and guide vendor project-based work.

Qualifications
- 5+ years in advanced pharmaceutical analytics with market research exposure (ideally autoimmune/cell therapy/related).
- Bachelor’s degree required; Master’s/PhD preferred.
- Proven experience with secondary data (APLD, IQVIA, SHS, Komodo, Claims, patient data, Brand Impact, internal data).
- Tableau, Power BI, SQL; knowledge of pharmaceutical customer master data concepts/integrations.
- Strong analytic/information integration, stakeholder management, communication/presentation, and QC mindset.

Preferred/Additional
- Experience integrating secondary data, primary research, and competitive intelligence into actionable senior-leadership insights.
- Ability to operate in ambiguity and connect analytics to business questions and brand strategy.