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Associate Director, Customer Insights & Engagement Analytics,- Immunology

Bristol Myers Squibb
August 19, 2026
Remote friendly (Princeton, NJ)
United States
Marketing
Summary
Associate Director, Customer Insights & Engagement (Immunology)

Responsibilities
- Lead end-to-end analytics and insight generation to inform strategic/tactical decisions for the immunology business.
- Synthesize data from multiple secondary/primary sources (e.g., APLD, IQVIA, SHS, Komodo, Claims, patient chart data, Brand Impact, specialty pharmacy, internal data) to extract actionable marketing/brand insights.
- Support primary and secondary market research plans and deliver clear presentations on market dynamics, competition, and brand performance.
- Collaborate with cross-functional teams (Brand, Sales, Medical, Access) and AI Forecasting/centers of excellence to unify insights-generation.
- Lead innovative approaches using advanced analytics, including AI and machine learning; implement predictive analytics and performance dashboards.
- Drive adoption of standardized reporting frameworks and predictive models; ensure alignment with brand objectives and enterprise commercial strategies.

Qualifications (Required/Preferred)
- 5+ years using advanced analytics in the pharmaceutical industry with market research exposure.
- Bachelorโ€™s degree required; Masterโ€™s/PhD preferred.
- Proven ability to analyze complex pharmaceutical datasets and synthesize primary/secondary/competitive intelligence into actionable insights for senior leadership.
- Strong stakeholder management, communication, and presentation skills.

Compensation/Benefits (if applicable)
- Starting base pay range (Princeton, NJ): $197,800โ€“$239,681; eligibility for additional incentive cash/stock.
- Health coverage; 401(k), disability/life and other listed protections; paid time off (varies by location).

Application instruction
- Apply even if your background doesnโ€™t perfectly match.