Associate Director COVID Franchise Marketing
Sanofi
September 02, 2026
On-site
Morristown, NJ
$148,500 - $214,500 USD yearly
Marketing
Main Responsibilities
Strategic Marketing & Precision Marketing
- Lead development and execution of integrated marketing strategies across HCP and consumer audiences with emphasis on precision marketing.
- Develop and operationalize actionable consumer journeys mapping end-to-end customer experience across critical touchpoints.
- Collaborate with GTMC (Go-To-Market Capabilities) and omnichannel enablement partners to support connected customer/consumer experiences.
- Partner with analytics and insights teams to activate consumer segmentation for precision targeting.
Tactical Execution & Cross-Functional Leadership
- Oversee end-to-end execution of marketing initiatives aligned to franchise priorities and business objectives.
- Manage project timelines, deliverables, and cross-functional coordination.
- Lead agency partners to develop, execute, and maintain marketing materials and programs.
- Lead governance of promotional materials through internal legal, regulatory, and medical review.
Performance Management & Optimization
- Define KPIs and measurement frameworks; optimize continuously based on performance data.
- Monitor campaign effectiveness via KPI tracking, analytics, and performance reviews.
- Build learning agendas to improve ROI using consumer insights, competitive intelligence, and media effectiveness data.
Budget & Agency Management
- Steward and optimize promotional budgets to maximize ROI.
- Manage marketing investments across media, creative, digital, and other vendors.
Qualifications
Basic:
- Bachelor’s degree.
- 5+ years’ experience in Pharmaceutical/Healthcare/Biotech or agency marketing/sales/market access/strategy/project management/operations.
Preferred:
- Master’s (MBA or related).
- Precision marketing experience; omnichannel, segmentation/targeting, and digital marketing (connected campaigns + analytics).
- Experience with vaccines/biologics/injectables; market access and product launch.
- Ability to lead/influence in matrixed organizations; strong strategic and business acumen.
- Proven cross-functional initiative leadership; agency/vendor management.
- Ability to navigate legal/regulatory/medical promotional reviews.
Benefits (as stated)
- High-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.
Location: Morristown, NJ
Strategic Marketing & Precision Marketing
- Lead development and execution of integrated marketing strategies across HCP and consumer audiences with emphasis on precision marketing.
- Develop and operationalize actionable consumer journeys mapping end-to-end customer experience across critical touchpoints.
- Collaborate with GTMC (Go-To-Market Capabilities) and omnichannel enablement partners to support connected customer/consumer experiences.
- Partner with analytics and insights teams to activate consumer segmentation for precision targeting.
Tactical Execution & Cross-Functional Leadership
- Oversee end-to-end execution of marketing initiatives aligned to franchise priorities and business objectives.
- Manage project timelines, deliverables, and cross-functional coordination.
- Lead agency partners to develop, execute, and maintain marketing materials and programs.
- Lead governance of promotional materials through internal legal, regulatory, and medical review.
Performance Management & Optimization
- Define KPIs and measurement frameworks; optimize continuously based on performance data.
- Monitor campaign effectiveness via KPI tracking, analytics, and performance reviews.
- Build learning agendas to improve ROI using consumer insights, competitive intelligence, and media effectiveness data.
Budget & Agency Management
- Steward and optimize promotional budgets to maximize ROI.
- Manage marketing investments across media, creative, digital, and other vendors.
Qualifications
Basic:
- Bachelor’s degree.
- 5+ years’ experience in Pharmaceutical/Healthcare/Biotech or agency marketing/sales/market access/strategy/project management/operations.
Preferred:
- Master’s (MBA or related).
- Precision marketing experience; omnichannel, segmentation/targeting, and digital marketing (connected campaigns + analytics).
- Experience with vaccines/biologics/injectables; market access and product launch.
- Ability to lead/influence in matrixed organizations; strong strategic and business acumen.
- Proven cross-functional initiative leadership; agency/vendor management.
- Ability to navigate legal/regulatory/medical promotional reviews.
Benefits (as stated)
- High-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.
Location: Morristown, NJ