Associate Director, COVID Franchise Marketing

Main Responsibilities
Strategic Marketing & Precision Marketing
- Lead development and execution of integrated marketing strategies across HCP and consumer audiences, emphasizing precision marketing.
- Develop and operationalize actionable consumer journeys mapping the end-to-end customer experience across critical touchpoints.
- Collaborate with GTMC and omnichannel enablement partners to support connected customer and consumer experiences.
- Partner with analytics and insights teams to activate consumer segmentation for precision targeting and to extract customer-value insights.

Tactical Execution & Cross-Functional Leadership
- Oversee end-to-end execution of marketing initiatives aligned to franchise priorities and business objectives.
- Manage project timelines, deliverables, and cross-functional coordination with franchise partners.
- Lead agency partners to develop, execute, and maintain high-quality marketing materials and programs.
- Lead promotional material governance through internal legal, regulatory, and medical review processes.

Performance Management & Optimization
- Define KPIs and measurement frameworks tied to business outcomes; continuously optimize using performance data.
- Monitor campaign effectiveness via KPI tracking, analytics, and performance reviews.
- Create learning agendas using consumer insights, competitive intelligence, and media effectiveness data to improve ROI.

Budget & Agency Management
- Steward and optimize assigned promotional budgets to maximize ROI and business impact.
- Maintain agency partnerships and manage marketing investments across media, creative, digital, and other vendors.

Qualifications
Basic Qualifications
- Bachelor’s degree.
- 5+ years’ experience in Pharmaceutical/Healthcare/Biotech (or agency) in marketing, sales, market access, strategy projects, project management, and/or operations.

Preferred Qualifications
- Master’s degree (MBA or related).
- Precision Marketing experience; strong consumer products background.
- Omnichannel experience (email outreach, consumer connections planning, journey mapping, touchpoint identification), audience segmentation/targeting, and digital marketing (connected campaigns + analytics).
- Experience with Vaccines/biologics/injectables; market access and product launch.
- Ability to lead/influence in matrixed organizations without direct authority.
- Proven success leading complex cross-functional initiatives; strong oral/written/presentation skills.
- Experience managing creative agencies/third-party vendors; navigating legal/regulatory/medical review.

Benefits
- Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks’ gender-neutral parental leave.

Note
- All compensation determined commensurate with experience; employees may be eligible for company employee benefit programs.